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Bachelor Courses in Summer Semester 2017

Please note that all courses are taught in English.

Course Overview
040192/1ABWL Marketing IProf. C. Sichtmann
040240/1ABWL Marketing IIMag. Ž. Kolbl / Dr. G. Halkias
040036/1Bachelorseminar - International Marketing
Dr. G. Halkias / Dr. M. Micevski

 

 

ABWL Marketing I

Course Description
Download the course description here.

Prerequistes
The STEOP Phase has to be successfully completed.

Course Objectives
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Exam Information
Please note that, although being enrolled for the VO ABWL Marketing 1 you will NOT be automatically registered for the exam. To take the exam, you need to register on U:SPACE (https://uspace.univie.ac.at) during the registration period.

  • This exam takes 60 minutes, comprises of 50 single-choice questions and counts for 3 ECTS.
  • EXCEPTION: Only for (I)BW bachelor students in the curriculum version of 2011 (admission before WS 2014) the exam takes 80 minutes, comprises of 65 single-choice questions and counts for 4 ECTS.

For VWL/ISOR students: in case your curriculum requires 4 ECTS, please send an email to martina.roth@univie.ac.at.


040192/1 ABWL Marketing I

Course-Typ:      

VO


hours:


2

Lecturer:

Prof. Dr. Christina SichtmannECTS:3
Dates:

Wednesdays, 09:45 - 11:15 (start 8.3.)
room: HS 14
Exception:

Fri(!), 31.03.2017, 09:45-11:15, HS 4

1st exam date: Wed, 28.06.2017, 09:45




Downloads:

 


ABWL Marketing II

Course Description
Download the course description here.

Prerequisites
Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester.

A special note for all exchange students: The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by March 12th, 2017.

Course Objectives
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and digital marketing.

 


040240/1 ABWL Marketing II

Course-Typ:

UK

hours:

2

Lecturer:

ECTS:

3

Dates:

Tuesdays, 09:45 - 11:15
(start 7.3.)

room:

HS 9

Mid-Term Exam:

Fri, 05.05.2017
, 09:45-10:45, HS 14

max. students:

60
Final Exam:

Tue, 27.06.2017, 09:45-10:45, HS 6


Downloads:

 


Bachelorseminar - International Marketing

Course Description
Download the course description here.

Prerequisites
Successful completion of the course "VO Einführung in das wissenschaftliche Arbeiten"; successful completion of "ABWL Marketing II" is strongly recommended

Course Objectives
This seminar course involves the administration and completion of a Bachelor Thesis at the Chair of International Marketing and it aims to cultivate essential student skills which relate to the theoretical development, the data analysis and interpretation, the presentation, and the write-up of an academic essay/project.

The Bachelorseminar focuses on the research area of International Branding and Positioning Strategy and the Bachelor Thesis project involves both a theoretical and an empirical part; the theoretical part consists of a thorough literature review on a particular topic within the research area defined above, whereas the empirical part includes the collection and analysis of data – using either a qualitative or a quantitative approach – in order to draw meaningful academic and managerial conclusions.

Overall, by undertaking the Bachelorseminar, students are expected to enhance their conceptual and analytical skills, in general, but also gain expert knowledge in an important field of international marketing.

 


040036/1 Bachelorseminar - International Marketing

Course-Typ:


SE


hours:


2

Lecturer:
ECTS:
8

Dates:

Wed, 08.03.2017
, 09:45-11:15
Wed, 22.03.2017, 09:45-11:15
Wed, 29.03.2017, 09:45-11:15
Wed, 03.05.2017, 09:45-13:00

room:

SR 5
Presentation:


Wed, 26.04.2017
, 09:45-16:30
Wed, 31.05.2017, 09:45-18:15


room:


SR 5

Downloads:

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0