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Bachelor Courses in Winter Semester 2016/17

Please note that all courses are taught in English.

Course Overview
040024/1ABWL Marketing IIDr. G. Halkias
040024/2ABWL Marketing IIProf. Dr. C. Sichtmann

 

 

ABWL Marketing II - Group 1

Course Description
Download the course description here (updated 05.12.2016).

Prerequisites
Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester.
A special note for all exchange students: The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 11th, 2016.

Course Objectives
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples from marketing practice and provide some initial insights on how marketing is applied to several industries and markets such as services, business to business markets, international markets etc.

 040024/1
ABWL Marketing II - Group 1

Course-Typ:


UK


hours:


2

Lecturer:

ECTS:

3

Dates:

Tuesdays, 09:45 - 11:15  (start: 4.10.) 
room:
HS 7
Exception: Thu(!), 03.11.2016, 09:45-11:15, HS 16
Wed(!), 23.11.2016, 11:30-13:00, HS 14
Fri(!), 16.12.2016, 09:45-11:15, HS 4
Mid-term Exam:

Fri(!), 18.11.2016, 15:15-16:15, HS 1 + 6max. students:50
Final Exam:

Tue, 17.01.2017, 13:30-14:30, HS 1 + 6
Downloads:

 


ABWL Marketing II - Group 2

Course Description
Download the course description here.

Prerequisites
Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester.
A special note for all exchange students: The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 11th, 2016.

Course Objectives
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples from marketing practice and provide some initial insights on how marketing is applied to several industries and markets such as services, business to business markets, international markets etc.

 040024/2
ABWL Marketing II - Group 2

Course-Typ:

UK

hours:


2

Lecturer:

Prof. Dr. Christina Sichtmann

ECTS:

3

Dates:

Wednesdays, 09:45 - 11:15  (start: 5.10.) 
room:
HS 3
Exception:

Fri(!), 28.10.2016, 08:00-11:15, HS 12
Wed, 23.11.2016,
11:30-13:00, HS 14
Thu(!), 01.12.2016
, 09:45-11:15, HS 5
Fri(!), 16.12.2016, 09:45-11:15,HS 4

max. students:50
Mid-term Exam:

Fri(!), 18.11.2016, 15:15-16:15, HS 1 + 6

Final Exam:

Tue(!), 17.01.2017, 13:30-14:30, HS 1 + 6
Downloads:

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0