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International Marketing Classic Articles

Bartels, R. (1968): "Are Domestic and International Marketing Dissimilar?", Journal of Marketing, 32(July), pp. 56-61.

Hall, E.T. (1960): "The Silent Language in Overseas Business", Harvard Business Review, Vol. 38, May-June, pp-87-96.

Johanson, J. and Vahlne, J.-E. (1977): "The Internationalization Process of the Firm – A Model of Knowledge Development and Increasing Foreign Market Commitments", Journal of International Business Studies, Vol. 8, No. 1, pp. 23-32.

Keegan, W.J. (1969): "Multinational Product Planning: Strategic Alternatives", Journal of Marketing, Vol. 33, January, pp.58-62.

Lee, J.E. (1966): "Cultural Analysis in Overseas Operations", Harvard Business Review, Vol. 44, March-April, pp. 106-114.

Levitt, T. (1983): "The Globalization of Markets", Harvard Business Review, May/June, pp. 92-102.

Ohmae, K. (1989): "Managing in a Borderless World", Harvard Business Review, Vol. 67, May-June, pp. 151-161.

Perlmutter, H. (1969): "The Tortuous Evolution of the Multinational Corporation", Columbia Journal of World Business, January/February, pp.9-18.

Shimp, T.A. and Sharma, S. (1987): "Consumer Ethnocentrism: Construction and Validation of the CETSCALE", Journal of Marketing Research, Vol. 24 (August), pp. 280-289.

Vernon, R. (1966): "International Investment and International Trade in the Product Life Cycle", Quarterly Journal of Economics, Vol. 80, May, pp. 190-207.


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Lehrstuhl für Internationales Marketing

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