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International Marketing Research and Data Analysis Reference Texts

Backhaus, K.; Erichson, B.; Plinke, W. and Weiber, R. (2006): Multivariate Analysemethoden, 11th Edition, Springer.

Bauer, E. (2002): Internationale Marketingforschung, 3. Auflage, Oldenburg.

Birn, R. J. (ed.) (2002): The Handbook of International Market Research Techniques, 2nd Edition, Kogan Page.

Denzin, N.K. and Lincoln, Y.S. (2005): Handbook of Qualitative Research, 3rd Edition, Sage.

Diamantopoulos, A. and Schlegelmilch, B.B. (2002): Taking the Fear out of Data Analysis, 3rd Edition, South-Western.

Hair, J.F.Jr.; Anderson, R.E.; Tatham, R.L. and Black, W.C. (1998): Multivariate Data Analysis, 5th Editon, Prentice-Hall International.

Hardy, M. and Bryman, A. (eds) (2004): Handbook of Data Analysis, Sage.

Herrmann, A., Homburg, C. and Klarmann C. (2008): Handbuch Marktforschung, 3rd Edition, Gabler.

Kumar, U. (2000): International Marketing Research, Prentice-Hall.

Marschan-Piekkari, R. and Welch, C. (2004): Handbook of Qualitative Research Methods for International Business, Edward Elgar.

Miles, M.B. and Huberman, A.M. (1994): Qualitative Data Analysis: An Expanded Sourcebook, 2nd Edition, Sage.

Miller, D.C. and Salkind, N.J. (2002): Handbook of Research Design & Social Measurement, 6th Edition, Sage.

Neelankavil, J.P. (2007): International Business Research, M.E. Sharpe.

Punnett, B.J. and Shenkar, O. (2007): Handbook for International Management Research, 2nd Edition, the University of Michigan Press.

Schmidt, M. J. and Hollensen, S. (2006): Marketing Research: An International Approach, Prentice Hall.

Sharma, S. (1996): Applied Multivariate Techniques, John Wiley & Sons.

Simmet-Blomberg, H. (1998): Interkulturelle Marktforschung im Europäischen Transformationsprozess, Schäffer-Poeschel.

Usunier, J.-C. (1998): International & Cross-Cultural Management Research, Sage.

van de Vijver, F. and Leung, K. (1997): Methods and Data Analysis for Cross-Cultural Research, Sage.


Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

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