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International Marketing Management 2

Course Description
Download the course description here.

Prerequisites
Erasmus students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2017.

Course Objectives
The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It builds on the knowledge gained from the International Marketing Management 1 course and highlights strategic and managerial issues related to international marketing.

Reading List
Download the reading list for the current semester here. (coming soon)


040104/1 International Marketing Management 2

Course-Typ:


KU


hours:


2

Lecturer:

Dr. Milena Micevski

ECTS:

4

Dates:

Fridays, 09:45 - 11:15 (start 3.3.)

room:

HS 3

Presentation:
Thu, 18.05.2017, 09:00-13:00, HS 15                                     13:00-18:15, HS 17
Fri, 19.05.2017, 09:00-16:30, HS 15
max. students:
 

50

Final Exam:

Fri, 02.06.2017
, 09:45-10:45, HS 4

Downloads:

 


International Marketing Research 2

Important Information
This course is only offered for Master students.

Course Description
Download the course description here

Prerequisites
Successful completion of Data Analysis for Marketing Decisions

Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14, 2017.

Course Objectives
The course seeks to develop critical skills for the analysis and interpretation of international marketing research data. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement and sampling data analysis issues in an international research setting.

Reading List
Download the reading list for the current semester here.


040562/1 International Marketing Research 2

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:
4
Dates:
Mondays, 09:45 - 11:15 (start 6.3.)

room:HS 10
Presentation:

Mon, 29.05.2017, 09:00-11:15, HS 17
                        11:15-18:15, HS 16

max. students:
50
Final Exam:

Mon, 12.06.2017, 11:30-12:30, HS 4

Downloads:

 


Topics in International Marketing

Important Information
This course is only offered for Master students.

Course Description
Download the course description here.

Prerequisites
Successful completion of Data Analysis for Marketing Decisions.

Erasmus students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2017.

Course Objectives
The course seeks to address key issues in academic research in the field of international marketing. In particular, research on global/local branding, country of origin and international consumer behavior are the major interest of this course. Group projects provide students the opportunity to apply these research topics in an Austrian context.


040419/1 Topics in International Marketing

Course-Typ:


KU


hours:

2
Lecturer:

ECTS:
4
Dates:

Thursdays, 09:45 - 11:15 (start 2.3.)

room:SR 15
Presentation:

Thu, 01.06.2017, 09:00-13:00, HS 15                                   13:00-18:15, HS 17

max. students:
29
Final Exam:

Wed, 16.06.2017, 09:45-11:15, HS 4

Downloads:

 


International Marketing Simulation

Important Information
This course is only offered for Master students.

Course Description
Download the course description here. (updated 20/02/2016)

Prerequisites
Completion of the course International Marketing Management (IMM1) is highly recommended.

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th.

Course Objectives
The objective of this strategy simulation course is to develop hands-on skills of how to make international marketing decisions. Emphasis is put on the computer simulation game Country Manager which focuses on the managerial issues arising when companies plan and execute market entry into new countries. This exercise allows students to experience the challenges pertaining to corresponding decisions by playing the role of a responsible manager for a major consumer products company. Students have to decide on the countries to enter, the mode of entry, the segments to target, and every aspect of the marketing mix (price, promotion, place and product) and will get immediate feedback on the consequences of their actions. After completion of the course, participants should have gained a broad appreciation of critical decisions in international marketing, thus complementing the knowledge gained from the International Marketing Management 1 course.

 


040882/1 International Marketing Simulation

Course-Typ:


KU


hours:


2

Lecturer:

Prof. Dr. Christina Sichtmann

ECTS:

4

Dates:

Wednesdays, 13:15 - 14:45 (start 8.3.)

room:

HS 10

Exceptions: Mon, 20.03.2017, 13:15-14:45, PC Lab 2
Wed, 29.03.2017, 11:30-13:00, HS 16

max. students:
50
Presentation:

Tue, 23.05.2017, 09:00-11:15, HS 15
                       13:15-16:30, HS 15
Wed, 24.05.2017, 09:00-16:30, HS 15



Downloads:

 


Conversatorium for Master Candidates

Prerequisites
This course is offered for students writing their Master Thesis. 


040214/1 Conversatroium for Master Candidates
Course-Typ:

SE


hours:


2

Lecturer:

Prof. DDr. Adamantios Diamantopoulos

max. students:


24

Dates:

Mondays, 14:00 - 16:00

1st session:20.03.2017, 14:00, SR 6

 


DateTimePresenter
Mon, 03.04.201714:00, SR 5

Olga Davydova

Mon, 24.04.201714:00, SR 5Matthias Glaser
Mon, 15.05.201714:00, SR 5Mariana Gálová
Mon, 29.05.201715:00, SR 5Velid Skenderovic

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0