Logo der Universität Wien
Sie sind hier: >Universität Wien >Fakultät für Wirtschaftswissenschaften>Institut für Betriebswirtschaftslehre> Lehrstuhl für Internationales Marketing

International Marketing Management 1 - Group 1

Course Description
Download the course description here.

Required Literature
Download the reading list here. (available end of September)

Prerequisites
This course is offered for Master students (and Bachelor Students from the old curriculum).
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

Course Objectives
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

040517/1
International Marketing Management 1 (MA)

Course-Typ:


KU


hours:
ECTS:


2
4

Lecturer:
max. students:
50

Dates:

Thursdays, 09:45 - 11:15 (start: 6.10.)
room:HS 8

Presentations:Mon, 05.12.2016, 09:00-16:30, HS 17
Fri, 09.12.2016, 09:00-13:00, HS 17

Final Exam:

Mon, 23.01.2017, 11:30-12:30, HS 6  
Downloads:

 


International Marketing Management 1 - Group 2

Course Description
Download the course description here.

Required Literature
Download the reading list here. (available end of September)

Prerequisites
This course is offered for Master students (and Bachelor Students from the old curriculum).
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

Course Objectives
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

040517/1
International Marketing Management 1 (MA) - Group 2

Course-Typ:


KU


hours:
ECTS:


2
4

Lecturer:
max. students:
50

Dates:

Wednesdays, 11:30 - 13:00 (start: 5.10.)
room:HS 9

Presentations:

Wed, 07.12.2016, 09:00-16:30, HS 17
Fri, 09.12.2016, 09:00-13:00, HS 17

Final Exam:

Mon, 23.01.2017, 11:30-12:30, HS 6  
Downloads:

 


International Marketing Research 1

Course Description
Download the course description here.

Required Literature
Download the reading list here. (available end of September)

Prerequisites
This course is only offered for Master students.
Exchange students must have successfully completed at a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

Course Objectives
The course seeks to introduce core concepts and techniques associated with the design and execution of international marketing research projects. It focuses particularly on data collection issues in an international context and the challenges facing researchers when collecting international marketing research data. Students gain hands-on experience by conducting a research project.

040223/1 International Marketing Research 1 (MA)

Course-Typ:

KU

hours:
ECTS:


2
4

Lecturer:

max. students:


50

Dates:

Mondays, 09:45 - 11:15  (start: 3.10.)
room:

HS 9

Presentation:

Mon, 12.12.2016, 09:00-16:30, HS 17        
Final Exam:

Mon, 16.01.2017, 09:45-10:45, HS 6

  
Downloads:

 


Data Analysis for Marketing Decisions

Course Description
Download the course description here.

Prerequisites
This course is only offered for Master students.
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

Course Objectives
In (international) marketing research, one needs profound knowhow on data analysis and statistics – more than one would expect! This course aims at familiarizing students with (a) the stages of the data analysis process, (b) key statistical methods, and (c) the software package SPSS. A combination of lectures and hands-on exercises will prepare students for conducting their own projects in KFK IMar courses, their master thesis and/or their post-academic career.

040501/1 Data Analysis for Marketing Decisions (MA)

Course-Typ:


KU


hours:
ECTS:


2
4

Lecturer:
max. students:


30

Dates:

Wednesdays, 09:45 - 11:15 (start: 5.10.)
room:

PC 05
Final Exam:

Tue(!), 31.01.2017, 09:45 - 10:45, HS 6

  
Submission of individual assignments:
Thu, 03.11.2016, 9am
Submission of team assignments:
Wed, 11.01.2017, 9am
Downloads:

 


Seminar International Marketing

Project Description
Download the course outline here.

Required Literature
Download the reading list here. (available end of September)

Prerequisites
This course is only offered for advanced Master students.
Exchange students must have successfully completed at least one international marketing course at master level at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

040217/1 Seminar International Marketing

Course-Typ:


SE


hours:
ECTS:


2
4

Lecturer:
max. students:
24
1st session:

03.10.2016, 15:00-16:30, SR 6


Data collection session:

17.10.2016, 16:00, SR 13

Data analysis session:

07.11.2016, 16:00, SR 13

Presentation:
Tue, 13.12.2016, 09:00-17:00, SR 5
Wed, 14.12.2016, 09:00-17:00, SR 5
Thu, 15.12.2016, 09:00-15:30, SR 5        


Submission of written reports:


16.01.2017. 14:00
(email and hard copy)

Downloads:

 


Masterkonversatorium

Prerequisites
This course is offered for students writing their Master Thesis.

040214/1 Masterarbeitskonversatorium

Course-Typ:

SE

max. students:


24
Lecturer:

  
Dates:

tba

1st session:Mon, 10.10.2016, 14:00,
meeting room 5th floor (05.627)

DateTime, Room
Presenter
Mon, 24.10.201614:00, SR 6

Lucy Liu

Mon, 14.11.2016

14:00, SR 6

Workshop: Writing Skills for Master Thesis
Prof. Christina Sichtmann

Tue, 06.12.201614:00, SR 16Nina Radovic
Vito Graziano

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0