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Major Marketing and International Marketing

Start in Winter Semester

1st Semester

2nd Semester

3rd Semester
Data Analysis for
Marketing Decisions

Marktforschung 2
or

International Marketing
Research 2

 Seminar Marketing
or
Seminar International Marketing

Marktforschung 1
or

International Marketing Research 1

International Marketing Management 2

International Marketing Management 1

Konsumentenverhalten

Marketing
Kommunikation 1

Shopper Marketing
or
International Marketing
Simulation

Marketing Kommunikation 2
or
Topics in International
Marketing

Start in Summer Semester

1st Semester

2nd Semester

3rd Semester4th Semester
Konsumenten- verhalten

Data Analysis for
Marketing Decisions

Marktforschung 2
or

International Marketing
Research 2

 Seminar
Marketing
or
Seminar
International
Marketing

Shopper Marketing
or
International Marketing
Simulation

 Marktforschung 1
or

International Marketing
Research 1

International
Marketing
Management 2

 

International Marketing
Management 1

Marketing Kommunikation 2
or
Topics in International
Marketing

 

Marketing
Kommunikation 1

Requirements

Successful completion of Data Analysis for Marketing Decision is a prerequisite for attending        

  •  Marktforschung 2 respectively International Marketing Research 2
  •  Marketing Kommunikation 2 and
  •  Topics in International Marketing

Successful completion of Marktforschung 2 or International Marketing
Research 2
is a prerequisite for attending

  •  Seminar Marketing respectively Seminar International Marketing

Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0