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KFK Structure
Module 1
IM
International Marketing Part 1 (IM1)
2
International Marketing Part 2 (IM2)
2
Module 2
IMR
International Marketing Research Part 1 (IMR1)
2
International Marketing Research Part 2 (IMR2)
2
Module 3
AIM
Advanced Topics in International Marketing (AIM)
2
SE
Seminar
2
Module 4
IMSS
International Marketing Strategy Simulation (IMSS)
2
IDA
International Data Analysis (IDA)
2
Module 5
Non-BWL
4

Requirements
  1. For starting the KFK, you should successfully completed at least a couple of basic marketing courses such as ABWL Marketing Part 1 (EK) and Part 2 (FK). This is essential as the KFK assumes that you have previous marketing knowledge.
  2. Before taking the course IM2, you have to successfully complete IM1.
  3. Before taking the course IMR2, you have to successfully complete IMR1 and IDA
  4. Before taking the course AIM, you have to successfully complete IM1, IMR1 and IDA
  5. For taking the Seminar, it is necessary to have completed the Module IMR (IMR1+IMR2).
  6. IMSS can be done in any sequence you like.
  7. Fluent English and good German are required for most KFK courses, as research projects and essential literature require both languages. The same applies to Diplomarbeiten and Master Theses.

Cycle

The minimum time it takes to complete the KFK is three semesters. Two alternative options are shown below.

Option 1       Option 2      
WS
SS
WS
SS
WS
SS
WS
IM 1
IM 2
SE
IMSS
IM 1
IM 2
SE
IMR 1
IMR 2
IMR 1
IMR 2
IDA
AIM
IDA
AIM
IMSS

Information for Master Students

Students who are registered or intend to register for the KFK International Marketing should be aware that the module "International Marketing (IM1+IM2)" cannot be taken if a student has already taken and passed the module "International Marketing" as part of his/her Bachelor degree at the University of Vienna.

Such students can instead choose to take the module "Global Corporate Strategy" (offered by the Chair "Internationale Unternehmungsführung").

Non-BWL Module

For passing the KFK, you have to also successfully complete one Non-BWL-Module, covering 4 hours/week, from the list below.

 Click here for detailed information.


Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0