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PhD Courses in Summer Semester 2017

Please note that all courses are taught in English.

Course Overview
390013/1PhD-M: Marketing TheoryProf. A. Yaprak
390019/1Forschungsprivatissimum:
Marketing/Int. Marketing
Prof. U. Wagner/
Prof. A. Diamantopoulos

 

 

Marketing Theory

Important Information
This course is offered only for PhD students.

Course Description
Download the course description here.

Prerequisites

Course Objectives

Download the reading list here.


390013/1 PhD-M: Marketing Theory

Course-Typ:


DK


hours:


2

Lecturer:

ECTS:
10
Dates:
Mon, 06.03.2017, 16:00-19:00
Thu, 09.03.2017, 16:00-19:00
Tue, 14.03.2017, 16:00-19:00
Thu, 16.03.2017, 16:00-19:00
Mon, 20.03.2017, 16:00-19:00
Thu, 23.03.2017, 16:00-19:00
Mon, 27.03.2017
, 16:00-19:00
Thu, 30.03.2017, 16:00-19:00
room:

max. students:
SR 5


15

 


Research Seminar: Marketing/International Marketing

Important Information
This course is offered for PhD Students.


390019/1 Research Seminar: Marketing/Int. Marketing

Course-Typ:

SE

max. students:


24
Lecturer:
  
Dates:to be announced on our website

 


DateTime/
Room
Lecturer
Title

Tue,
30.05.2017

10 a.m.
SR 6 (1st Floor)

Dr. Selma Kadic-Maglajlic
Assistant Professor

School of Economics and Business University of Sarajevo, Bosnia and Herzegovina

Linking Internal Marketing to Customer Satisfaction: Evidence from Matured and Maturing European Markets
Thu,
01.06.2017
2 p.m.
SR 6 (1st Floor)

Prof. Emmanuella Plakoyiannaki
Director of Centre for International Business
Leeds University Business School, UK

How Does Radical Design Innovation Emerge in the Periphery: The Co-Shaping of the Bauhaus
Mo, 26.06.20172 p.m.
SR 16 (3rd Floor)

Mag. Dr. Robert Zniva 
Senior Lecturer/Researcher in Business Management
Fachhochschule Salzburg

Der Einfluss des Alters auf das Konsumentenverhalten


Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0