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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
  • STUDIES
  • RESEARCH
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

1 2 3 4 ...
18.01.2021
 

New Member of Staff

more
23.11.2020
 

Emerald Outstanding Paper Award

more
17.11.2020
 

Marketing: World Ranking of Scientists 1996-2018

more
1 2 3 4 ...

Job Offers

11.11.2020
 

Praktikum bei Silicon Alps in Graz

more
06.10.2020
 

Mehrmonatige Praxissemester im Kelag-Konzern

more

Recent Publications

Showing entries 0 - 3 out of 69
1 2 3 4 5 6 7

Michaelidou N, Micevski M, Halkias G. A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. 2021. Paper presented at 2020 AMA Global Marketing SIG Conference, Taormina, Italy.

More...

Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. 2021. Paper presented at American Marketing Association Winter Academic Conference 2021, St. Petersburg, United States.

More...

Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. doi.org/10.1016/j.indmarman.2020.07.016

More...

Showing entries 0 - 3 out of 69
1 2 3 4 5 6 7

Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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Students
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u:find Course / Staff search
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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