News
18.01.2021
New Member of Staff
23.11.2020
Job Offers
11.11.2020
06.10.2020
Recent Publications
Michaelidou N, Micevski M, Halkias G. A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. 2021. Paper presented at 2020 AMA Global Marketing SIG Conference, Taormina, Italy.
Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. 2021. Paper presented at American Marketing Association Winter Academic Conference 2021, St. Petersburg, United States.