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18.01.2021
23.11.2020
Recent Publications
Showing entries 57 - 60 out of 264
Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. https://doi.org/10.1509/jim.17.0040
Davvetas V, Diamantopoulos A. The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Showing entries 57 - 60 out of 264