Chair of International Marketing

Welcome to the Chair of International Marketing

Studies

Bachelor | Master | PhD

Research

Publications | Projects

Team

Univ.-Prof. DDr. Adamantios Diamantopoulos

Martina Roth

Prof. Dr. Christina Sichtmann

Dr. Maria Gabriela Montanari

Dr. Milena Micevski

Dr. Ilona Szőcs

Doris Lehdorfer, BSc

Thomas Winter, BA

News

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18.01.2021

New Member of Staff

23.11.2020

Emerald Outstanding Paper Award

17.11.2020

Marketing: World Ranking of Scientists 1996-2018

1 2 3 4 ...

Job Offers

11.11.2020

Praktikum bei Silicon Alps in Graz

06.10.2020

Mehrmonatige Praxissemester im Kelag-Konzern

Recent Publications

Michaelidou N, Micevski M, Halkias G. A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. 2021. Paper presented at 2020 AMA Global Marketing SIG Conference, Taormina, Italy.

Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. 2021. Paper presented at American Marketing Association Winter Academic Conference 2021, St. Petersburg, United States.

Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. doi.org/10.1016/j.indmarman.2020.07.016