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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
  • STUDIES
  • RESEARCH
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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18.01.2021
 

New Member of Staff

more
23.11.2020
 

Emerald Outstanding Paper Award

more
17.11.2020
 

Marketing: World Ranking of Scientists 1996-2018

more
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Job Offers

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Recent Publications

Showing entries 57 - 60 out of 264
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Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018

Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018

Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. https://doi.org/10.1509/jim.17.0040

Davvetas V, Diamantopoulos A. The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018

Showing entries 57 - 60 out of 264
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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