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Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.

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Recent Publications

Showing entries 13 - 15 out of 72

Diamantopoulos A, Matarazzo M, Petrychenko A. One More Time: Does Country Image Influence Consumers' Willingness to Pay? In Proceedings of the 11th EMAC Regional Conference. 2020


Latinovic Z, Micevski M, Kadić-Maglajlić S. What If High Is Too High: The Role of Regulation of Emotion in Sales Interactions. In Proceedings of the 11th EMAC Regional Conference. 2020


Showing entries 13 - 15 out of 72