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12.04.2022
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Recent Publications
Showing entries 37 - 40 out of 264
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research. 2019 Nov;104(Nov):614-621. https://doi.org/10.1016/j.jbusres.2018.12.060
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Arslanagic-Kalajdzic M, Zabkar V, Diamantopoulos A. The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing. 2019 Mar 1;34(1):166-175. https://doi.org/10.1108/JBIM-05-2018-0156
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Showing entries 37 - 40 out of 264