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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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12.04.2022
 

Hans B. Thorelli Award

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12.04.2022
 

Research.com Ranking of Top Scientists

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03.11.2021
 

Elsevier BV - Stanford Ranking of Marketing Scholars

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Job Offers

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01.03.2023
 

Praktikum im Controlling bei Barilla

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01.03.2023
 

Internship in Human Resources at Barilla

more
01.03.2023
 

Internship in Trade Marketing - Meal Solutions at Barilla

more
01.03.2023
 

Internship in Trade Marketing - Food Services at Barilla

more
01.03.2023
 

Internship in Consumer Marketing at Barilla

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15.02.2023
 

Internship Strategic Planning

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Recent Publications

Showing entries 37 - 40 out of 264
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Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research. 2019 Nov;104(Nov):614-621. https://doi.org/10.1016/j.jbusres.2018.12.060

Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. https://doi.org/10.1016/j.jbusres.2018.10.025

Arslanagic-Kalajdzic M, Zabkar V, Diamantopoulos A. The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing. 2019 Mar 1;34(1):166-175. https://doi.org/10.1108/JBIM-05-2018-0156

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019

Showing entries 37 - 40 out of 264
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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