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Recent Publications
Showing entries 49 - 52 out of 264
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Halkias G, Diamantopoulos A, Florack A. When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Goebel P, Reuter C, Pibernik R, Sichtmann C, Bals L. Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management. 2018 Sep;62(1):44-58. https://doi.org/10.1016/j.jom.2018.08.002
Mohan M, Brown BP, Sichtmann C, Schöfer K. Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management. 2018 Jul;72:59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Showing entries 49 - 52 out of 264