Recent Publications

Showing entries 233 - 236 out of 264
Riefler P, Diamantopoulos A. Consumer Animosity: A Literature Review and a Reconsideration of its Measurement. International Marketing Review. 2007;24(1):87-119.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Scale Development and Validation. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89
Showing entries 233 - 236 out of 264