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12.04.2022
12.04.2022
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01.03.2023
Praktikum im Controlling bei Barilla
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Recent Publications
Showing entries 21 - 24 out of 264
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Diamantopoulos A, Matarazzo M, Petrychenko A. One More Time: Does Country Image Influence Consumers' Willingness to Pay? In Proceedings of the 11th EMAC Regional Conference. 2020
Sichtmann C, Bourdin D. The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference. 2020
Davvetas V, Diamantopoulos A, Liu L. Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo. Journal of International Marketing. 2020 Sep 1;28(3):40-63. https://doi.org/10.1177/1069031X20910112
Showing entries 21 - 24 out of 264