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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
  • STUDIES
  • RESEARCH
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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12.04.2022
 

Hans B. Thorelli Award

more
12.04.2022
 

Research.com Ranking of Top Scientists

more
03.11.2021
 

Elsevier BV - Stanford Ranking of Marketing Scholars

more
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Job Offers

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01.03.2023
 

Praktikum im Controlling bei Barilla

more
01.03.2023
 

Internship in Human Resources at Barilla

more
01.03.2023
 

Internship in Trade Marketing - Meal Solutions at Barilla

more
01.03.2023
 

Internship in Trade Marketing - Food Services at Barilla

more
01.03.2023
 

Internship in Consumer Marketing at Barilla

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15.02.2023
 

Internship Strategic Planning

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Recent Publications

Showing entries 33 - 36 out of 264
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Sichtmann C (Editorial Journalist). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben iTunes, Spotify, Blog: . 2020.

Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference. 2020. p. 465-477

Diamantopoulos A, Davvetas V, Bartsch F, Mandler T, Arslanagic-Kalajdzic M, Eisend M. On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing. 2019 Dec;27(4):39-57. https://doi.org/10.1177/1069031X19865527

Diamantopoulos A, Davydova O, Arslanagic-Kalajdzic M. Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research. 2019 Nov;104(Nov):587-596. https://doi.org/10.1016/j.jbusres.2018.12.007

Showing entries 33 - 36 out of 264
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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Information for ...

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u:find Course / Staff search
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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