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Publications

Peer-reviewed Publications

Florack, A., Egger, M. and Hübner, R. (2019). When Products Compete for Consumers Attention: How Selective Attention Affects Preferences. Journal of Business Research, doi: 10.1016/j.jbusres.2019.05.009

Kolbl, Ž., Arslanagic-Kalajdzic, M. and Diamantopoulos, A. (2018). Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research, 104, 614-621. doi: 10.1016/j.jbusres.2018.12.060.

Diamantopoulos, A., Kolbl, Ž., and Saracevic, S. (2019). "Blending In vs. Sticking Out?" The Impact of Brand Buyer Stereotypes vs. Consumers' Need for Uniqueness on Consumer-Brand Identification. Proceedings Annual Conference of the European Marketing Academy Conference, May 28-31 (Hamburg, Germany).

Szőcs, I., Diamantopoulos, A., Florack, A., Egger, M. and Kolbl, Ž. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. Proceedings Annual Conference of the European Marketing Academy Conference, May 28-31 (Hamburg, Germany).

Gidakovic, P. and Žabkar, V. (2019). Confiding in able Brands with Good Intentions: How Brand Stereotypes Affect Brand Trust. Proceedings Annual Conference of the European Marketing Academy Conference, May 28-31 (Hamburg, Germany).

Conference Presentations

Gidakovic, P. and Žabkar, V. (2019). Advancing Behavioral Aspects of Brands as Intentional Agents Framework, presented at INFORMS Marketing Science Conference, June 20-22 (Rome, Italy).

Szőcs, I., Diamantopoulos, A., Florack, A., Egger, M. and Kolbl, Ž. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes, presented at the Annual Meeting of the Academy of International Business, June 24-27 (Copenhagen, Denmark).

Gidakovic, P. and Žabkar, V. (2019). Examining Positive, Negative and Ambivalent Behavioral Consequences of Brand Stereotypes, presented at the American Marketing Association Summer Educators’ Conference , August 9-11 (Chicago, USA).

Gidakovic, P. and Žabkar, V. (forthcoming). How Consequences of Brand User Stereotypes Differ Between Users of Local and Global Brands, presented at European Marketing Academy Regional Conference, September 25-27,2019 (St. Petersburg, Russia).


Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
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