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07.06.2021
 
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25.05.2021
 
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10.03.2021
 

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.
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Recent Publications

Showing entries 10 - 12 out of 86
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
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Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
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Szöcs I, Diamantopoulos A, Luburic G. The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In EMAC 2021 Annual Conference. Brussels: European Marketing Academy. 2021. 93512
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Showing entries 10 - 12 out of 86