News & Events

News

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07.06.2021

2021 Significant Contributions to Global Marketing Award

25.05.2021

Journal of International Marketing: #1 Most Prolific Author 1993-2019

10.03.2021

Marketition 2021

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.

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Job Offers

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01.09.2021

University Assistant (f/m/d) | University of Klagenfurt - Marketing and Int. Management

31.08.2021

International Remote Internship Offers at Martin Mulligan Marketing Ltd

23.07.2021

Research Assistant in Marketing at the chair of Retailing and Customer Relationship Management

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Recent Publications

Showing entries 1 - 3 out of 72

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Bourdin D, Halkias G , Makri A. The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research. 2021 Dec;137:28-38. doi.org/10.1016/j.jbusres.2021.08.020

Michaelidou N, Micevski M, Halkias G. How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-national, Cross-category Approach. International Marketing Review. 2021 Apr 6;38(2):367-386. doi.org/10.1108/IMR-05-2020-0101

Micevski M, Diamantopoulos A, Erdbrügger J. From Country Stereotypes to Country Emotions to Intentions to Visit a Country: Implications for a Country as a Destination Brand. Journal of Product & Brand Management. 2021 Jan 28;30(1):118-131. doi.org/10.1108/JPBM-09-2019-2563

Showing entries 1 - 3 out of 72

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