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07.06.2021
 
25.05.2021
 
10.03.2021
 

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.

Recent Publications

Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021

Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021