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Recent Publications
Showing entries 10 - 12 out of 86
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
Szöcs I, Diamantopoulos A, Luburic G. The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In EMAC 2021 Annual Conference. Brussels: European Marketing Academy. 2021. 93512
Showing entries 10 - 12 out of 86