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10.07.2023
Junior Research Consultant bei MindTake
23.05.2023
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28.03.2023
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Recent Publications
Showing entries 67 - 69 out of 93
Stocchi L, Michaelidou N, Micevski M. Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management. 2019;28(1):28-49. doi: 10.1108/JPBM-02-2017-1436
Michaelidou N, Micevski M, Halkias G. Factors Affecting Consumer Responses to Brand Advertising on Social Media. In Proceedings of the Academy of Marketing Sciene Annual Conference. 2019
Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference. 2019
Showing entries 67 - 69 out of 93