News & Events

Recent Publications

Bourdin D, Sichtmann C. The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior. 2019

Bourdin D, Sichtmann C. The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference. 2019

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.