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Recent Publications
Showing entries 73 - 75 out of 93
Bourdin D, Sichtmann C. The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior. 2019
Bourdin D, Sichtmann C. The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference. 2019
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Showing entries 73 - 75 out of 93