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Recent Publications

Goebel P, Reuter C, Pibernik R, Sichtmann C, Bals L. Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management. 2018 Sep;62(1):44-58. doi: 10.1016/j.jom.2018.08.002

Mohan M, Brown BP, Sichtmann C, Schöfer K. Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management. 2018 Jul;72:59-70. Epub 2018 Apr 17. doi: 10.1016/j.indmarman.2018.03.014