Dr. Petra Riefler received the Best Joint Symposium Paper Award at the 2015 EMAC-GAMMA Joint Symposium in Leuven for the article titled "Combining Globalness and Authenticity: How Global Brands Benefit from Authentic Brand Stories".
Dr. Petra Riefler received the Best Joint Symposium Paper Award at the 2015 EMAC-GAMMA Joint Symposium in Leuven for the article titled "Combining Globalness and Authenticity: How Global Brands Benefit from Authentic Brand Stories".
