Senior Fellow 2011


Univ.-Prof. DDr. Adamantios Diamantopoulos was nominated as Senior Fellow 2011 by the Dr. Theo and Friedl Schöller Research Centre for Business and Society at the Friedrich-Alexander-University Erlangen-Nürnberg and granted € 50.000,- for his research project "Consumers' price-related responses to country-of-origin, region-of-origin and brand-specific cues: cognitive and affective dimensions". The research project will be carried out in cooperation with the Lehrstuhl für Marketing Intelligence (Prof. Nicole Koschate) at the University of Erlangen Nürnberg thus further strengthening existing research links.