News & Events

News

10.03.2021
 

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.

18.01.2021
 
23.11.2020
 

Recent Publications

Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018

Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018