Recent Publications

Diamantopoulos A, Davvetas V, Bartsch F, Mandler T, Arslanagic-Kalajdzic M, Eisend M. On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing. 2019 Dec;27(4):39-57. Epub 2019. doi: 10.1177/1069031X19865527

Diamantopoulos A, Davydova O, Arslanagic-Kalajdzic M. Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research. 2019 Nov;104(Nov):587-596. Epub 2018 Dec 13. doi: 10.1016/j.jbusres.2018.12.007

Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research. 2019 Nov;104(Nov):614-621. Epub 2018. doi: 10.1016/j.jbusres.2018.12.060

Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. Epub 2018 Oct 16. doi: 10.1016/j.jbusres.2018.10.025