Recent Publications

Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.

Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: