Recent Publications

Showing entries 41 - 44 out of 220
Arslanagic-Kalajdzic M, Zabkar V, Diamantopoulos A. The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing. 2019 Mar 1;34(1):166-175. Epub 2018 Oct 20. doi: 10.1108/JBIM-05-2018-0156
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Micevski M, Erdbrügger J, Diamantopoulos A. Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Herz M, Diamantopoulos A. Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. 2019. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Showing entries 41 - 44 out of 220