Recent Publications

Showing entries 21 - 24 out of 220
Micevski M, Diamantopoulos A, Erdbrügger J. From Country Stereotypes to Country Emotions to Intentions to Visit a Country: Implications for a Country as a Destination Brand. Journal of Product & Brand Management. 2021 Jan 28;30(1):118-131. Epub 2020 Jun 13. doi: 10.1108/JPBM-09-2019-2563
Diamantopoulos A, Matarazzo M, Petrychenko A. The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. 2021. Paper presented at International Marketing Trends Conference 2021, Venice, Italy.
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011
Halkias G, Diamantopoulos A. Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing. 2020 Dec;37(4):714-736. Epub 2020 Feb 25. doi: 10.1016/j.ijresmar.2020.02.004
Showing entries 21 - 24 out of 220