Recent Publications

Showing entries 9 - 12 out of 264
Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
Kolbl Ž, Diamantopoulos A, Plakoyiannaki ME. It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Showing entries 9 - 12 out of 264