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07.06.2021
 
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Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.
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Recent Publications

Showing entries 25 - 28 out of 264
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M, Zabkar V. Do Brand Warmth and Brand Competence Add Value to Consumers? A Stereotyping Perspective. Journal of Business Research. 2020 Sep;118(September):346-362. https://doi.org/10.1016/j.jbusres.2020.06.048
Sichtmann C (Editorial Journalist), Diamantopoulos A (Interviewee). Was Spitzenforscher motiviert Abschlussarbeiten zu betreuen 2020.
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020
Schlegelmilch BB, Szöcs I. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Berlin: Springer International Publishing, 2020. 315 p. (CSR, Sustainability, Ethics & Governance).
Showing entries 25 - 28 out of 264