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Recent Publications
Showing entries 33 - 36 out of 264
Sichtmann C (Editorial Journalist). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben iTunes, Spotify, Blog: . 2020.
Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference. 2020. p. 465-477
Diamantopoulos A, Davvetas V, Bartsch F, Mandler T, Arslanagic-Kalajdzic M, Eisend M. On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing. 2019 Dec;27(4):39-57. https://doi.org/10.1177/1069031X19865527
Diamantopoulos A, Davydova O, Arslanagic-Kalajdzic M. Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research. 2019 Nov;104(Nov):587-596. https://doi.org/10.1016/j.jbusres.2018.12.007
Showing entries 33 - 36 out of 264