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18.01.2021
23.11.2020
Recent Publications
Showing entries 1 - 4 out of 264
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. https://doi.org/10.1111/1467-8551.12552
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. https://doi.org/10.1111/1467-8551.12545
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 https://doi.org/10.4337/9781789908350