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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
  • STUDIES
  • RESEARCH
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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18.01.2021
 

New Member of Staff

more
23.11.2020
 

Emerald Outstanding Paper Award

more
17.11.2020
 

Marketing: World Ranking of Scientists 1996-2018

more
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Job Offers

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Recent Publications

Showing entries 1 - 4 out of 264
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Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. https://doi.org/10.1111/1467-8551.12552

Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. https://doi.org/10.1111/1467-8551.12545

Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.

Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 https://doi.org/10.4337/9781789908350

Showing entries 1 - 4 out of 264
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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