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18.01.2021
23.11.2020
Recent Publications
Showing entries 237 - 240 out of 264
Sichtmann C, Stingel S. Limit Conjoint Analysis and Vickrey Auction as Methods to Elicit Consumers' Willingness-to-Pay - an Empirical Comparison. European Journal of Marketing. 2007;41(11/12):1359-1374.
Diamantopoulos A, Kakkos N. Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration. Journal of International Marketing. 2007;15(3):1-31.
Sichtmann C, Griese I, Klein M. Mit Dienstleistungen ins Ausland - Eine Erfolgsfaktorenanalyse bei kleinen und mittleren Unternehmen. Berlin Verlag, 2007.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction. Journal of the Academy of Marketing Science. 2007;35(3):340-356.
Showing entries 237 - 240 out of 264