News

First Page Previous Page Page 2 Page 3 Page 4 Page 5 ... Next Page Last Page
10.03.2021
 

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.
more
18.01.2021
 
more
23.11.2020
 
more
First Page Previous Page Page 2 Page 3 Page 4 Page 5 ... Next Page Last Page

Recent Publications

Showing entries 49 - 52 out of 220
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. doi: 10.1509/jim.17.0040
Showing entries 49 - 52 out of 220