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10.03.2021
 

Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.
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18.01.2021
 
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23.11.2020
 
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Recent Publications

Showing entries 29 - 32 out of 264
Diamantopoulos A, Arslanagic-Kalajdzic M, Moschik N. Are Consumers' Minds or Hearts Guiding Country of Origin Effects? Conditioning Roles of Need for Cognition and Need for Affect. Journal of Business Research. 2020 Jan;108:487-495. https://doi.org/10.1016/j.jbusres.2018.10.020
Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting. Online. 2020
Halkias G, Diamantopoulos A, Florack A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues. In Proceedings of the 11th EMAC Regional Conference. 2020
Diamantopoulos A, Baumgartner H, De Nisco A, Napolitano NR. Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. 2020. Paper presented at XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italy.
Showing entries 29 - 32 out of 264