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01.09.2020
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Recent Publications
Showing entries 33 - 36 out of 220
Diamantopoulos A, Arslanagic-Kalajdzic M, Moschik N. Are Consumers' Minds or Hearts Guiding Country of Origin Effects? Conditioning Roles of Need for Cognition and Need for Affect. Journal of Business Research. 2020 Jan;108:487-495. Epub 2018 Oct 12. doi: 10.1016/j.jbusres.2018.10.020
Halkias G, Diamantopoulos A, Florack A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues. In Proceedings of the 11th EMAC Regional Conference. 2020
Diamantopoulos A, Baumgartner H, De Nisco A, Napolitano NR. Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. 2020. Paper presented at XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italy.
Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference. 2020. p. 465-477
Showing entries 33 - 36 out of 220