Recent Publications

Diamantopoulos A, Matarazzo M, Petrychenko A. The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. 2021. Paper presented at International Marketing Trends Conference 2021, Venice, Italy.

Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011