Recent Publications

Showing entries 25 - 28 out of 220
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. Epub 2020 Aug 5. doi: 10.1016/j.indmarman.2020.07.016
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Diamantopoulos A, Matarazzo M, Petrychenko A. One More Time: Does Country Image Influence Consumers' Willingness to Pay? In Proceedings of the 11th EMAC Regional Conference. 2020
Davvetas V, Diamantopoulos A, Liu L. Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo. Journal of International Marketing. 2020 Sep 1;28(3):40-63. Epub 2020 Apr 6. doi: 10.1177/1069031X20910112
Showing entries 25 - 28 out of 220