Publications
Univ.-Prof. DDr. Adamantios Diamantopoulos
Showing entries 1 - 10 out of 209
2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 https://doi.org/10.1007/978-3-658-39035-8_9
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. https://doi.org/10.1111/1467-8551.12552
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. https://doi.org/10.1111/1467-8551.12545
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
Prof. Dr. Christina Sichtmann
Showing entries 1 - 10 out of 71
2021
Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In Malter AJ, Baker SM, editors, 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Vol. 32. 2021. (AMA Educators Proceedings).
2020
Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul. Vol. November 2020. 2020. p. 473-484 https://doi.org/10.15444/GMC2020.04.07.01
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Sichtmann C, Bourdin D. The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference. 2020
Sichtmann C (Editorial Journalist), Diamantopoulos A (Interviewee). Was Spitzenforscher motiviert Abschlussarbeiten zu betreuen 2020.
Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting. Online. 2020
Sichtmann C (Editorial Journalist). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben iTunes, Spotify, Blog: . 2020.
2019
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference. 2019
Sichtmann C, Davvetas V, Romanyuk A, Bleich J. Migrant Customers’ Acculturation and Their Participation in Services. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Dr. Maria Gabriela Montanari
Showing entries 1 - 2 out of 2
2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Showing entries 1 - 2 out of 2
Dr. Ilona Szőcs
Showing entries 1 - 10 out of 10
2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 https://doi.org/10.1007/978-3-658-39035-8_9
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. https://doi.org/10.1111/1467-8551.12552
2021
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
2020
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020
Schlegelmilch BB, Szöcs I. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Berlin: Springer International Publishing, 2020. 315 p. (CSR, Sustainability, Ethics & Governance).
Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference. 2020. p. 465-477
2019
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Showing entries 1 - 10 out of 10