Publications
Univ.-Prof. DDr. Adamantios Diamantopoulos
Showing entries 41 - 50 out of 212
2018
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. doi: 10.1509/jim.17.0040
Davvetas V, Diamantopoulos A. The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Diamantopoulos A, Herz M. The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. In 9th EMAC Regional Conference. Prague. 2018
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. 2018. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting. Minneapolis. 2018
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018 . Tokyo. 2018
Halkias G, Diamantopoulos A, Florack A, Palcu J. Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Showing entries 41 - 50 out of 212
Prof. Dr. Christina Sichtmann
Showing entries 1 - 10 out of 72
2022
Diamantopoulos A, Davvetas V, Sichtmann C, C. S. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2022 Oct 20.
2021
Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In Malter AJ, Baker SM, editors, 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Vol. 32. 2021. (AMA Educators Proceedings).
2020
Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul. Vol. November 2020. 2020. p. 473-484 doi: https://doi.org/10.15444/GMC2020.04.07.01
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. Epub 2020 Aug 5. doi: 10.1016/j.indmarman.2020.07.016
Sichtmann C, Bourdin D. The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference. 2020
Sichtmann C (Editorial Journalist), Diamantopoulos A (Interviewee). Was Spitzenforscher motiviert Abschlussarbeiten zu betreuen 2020.
Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting. Online. 2020
Sichtmann C (Editorial Journalist). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben iTunes, Spotify, Blog: . 2020.
2019
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. Epub 2018 Oct 16. doi: 10.1016/j.jbusres.2018.10.025
Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference. 2019
Dr. Maria Gabriela Montanari
Showing entries 1 - 4 out of 4
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011
Showing entries 1 - 4 out of 4
Dr. Ilona Szőcs
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility. New York: Routledge. 2023. p. 108-125
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
2021
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
2020
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020