Publications


Univ.-Prof. DDr. Adamantios Diamantopoulos

2017


Bollen KA, Diamantopoulos A. In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods. 2017;22(3):581-596. Epub 2015 Sep 21. doi: 10.1037/met0000056

Diamantopoulos A, Davydova O. Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017

Davvetas V, Diamantopoulos A, Liu L. “Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands. In Proceedings of the 46th European Marketing Academy Conference. Groningen. 2017

Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. 2017. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.

Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017

Diamantopoulos A, Herz M, Koschate-Fischer N. The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review. 2017;34(2):183-205. doi: 10.1108/IMR-03-2015-0097

Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. 2017. Paper presented at Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Austria.

Davvetas V, Sichtmann C, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017


Prof. Dr. Christina Sichtmann

Showing entries 1 - 10 out of 72

2022


2021


Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In Malter AJ, Baker SM, editors, 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Vol. 32. 2021. (AMA Educators Proceedings).

2020


Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul. Vol. November 2020. 2020. p. 473-484 doi: https://doi.org/10.15444/GMC2020.04.07.01

Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting. Online. 2020

2019


Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. Epub 2018 Oct 16. doi: 10.1016/j.jbusres.2018.10.025

Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference. 2019

Showing entries 1 - 10 out of 72

Dr. Maria Gabriela Montanari

Showing entries 1 - 4 out of 4

2023


Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

2021


Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021

Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011

Showing entries 1 - 4 out of 4

Dr. Ilona Szőcs

Showing entries 1 - 10 out of 14

2023


Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9

Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility. New York: Routledge. 2023. p. 108-125

2022


2021


Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: https://doi.org/10.4337/9781789908350

2020


Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020

Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020

Showing entries 1 - 10 out of 14