Publications
Univ.-Prof. DDr. Adamantios Diamantopoulos
Showing entries 1 - 10 out of 212
2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Diamantopoulos A, Schlegelmilch B, Halkias G. Taking the Fear out of Data Analysis. 2 ed. Cheltenham: Edward Elgar Publishing, 2023.
2022
Diamantopoulos A, Davvetas V, Sichtmann C, C. S. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2022 Oct 20.
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. Epub 2021 Sep 2. doi: 10.1111/1467-8551.12545
Diamantopoulos A, Matarazzo M. Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification. International Marketing Review. 2022 May 3.
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Prof. Dr. Christina Sichtmann
Showing entries 11 - 20 out of 72
2019
Sichtmann C, Davvetas V, Romanyuk A, Bleich J. Migrant Customers’ Acculturation and Their Participation in Services. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Benoit (née Moeller) S, Hogreve J, Sichtmann C, Bilstein N. Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research. 2019;3(2):54-65. doi: 10.15358/2511-8676-2019-2-54
Bourdin D, Sichtmann C. The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior. 2019
Bourdin D, Sichtmann C. The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference. 2019
2018
Goebel P, Reuter C, Pibernik R, Sichtmann C, Bals L. Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management. 2018 Sep;62(1):44-58. doi: 10.1016/j.jom.2018.08.002
Mohan M, Brown BP, Sichtmann C, Schöfer K. Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management. 2018 Jul;72:59-70. Epub 2018 Apr 17. doi: 10.1016/j.indmarman.2018.03.014
Sichtmann C, Micevski M. Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing. 2018;32(5):559-569. doi: 10.1108/JSM-06-2017-0212
Sichtmann C, Micevski M, Halkias G. Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. 2018. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting. Minneapolis. 2018
Dr. Maria Gabriela Montanari
Showing entries 1 - 4 out of 4
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011
Showing entries 1 - 4 out of 4
Dr. Ilona Szőcs
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility. New York: Routledge. 2023. p. 108-125
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
2021
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
2020
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020