Publications
Univ.-Prof. DDr. Adamantios Diamantopoulos
Showing entries 1 - 10 out of 212
2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Diamantopoulos A, Schlegelmilch B, Halkias G. Taking the Fear out of Data Analysis. 2 ed. Cheltenham: Edward Elgar Publishing, 2023.
2022
Diamantopoulos A, Davvetas V, Sichtmann C, C. S. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2022 Oct 20.
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. Epub 2021 Sep 2. doi: 10.1111/1467-8551.12545
Diamantopoulos A, Matarazzo M. Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification. International Marketing Review. 2022 May 3.
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Prof. Dr. Christina Sichtmann
Showing entries 21 - 30 out of 72
2017
Sichtmann C, Micevski M, Artner S. Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. 2017. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Sichtmann C, Schöfer K, Blut M, Kemp CJ. Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing. 2017;51(1):200-218. Epub 2016. doi: 10.1108/EJM-08-2013-0460
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. 2017. Paper presented at Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Austria.
Davvetas V, Sichtmann C, Diamantopoulos A. The Relational Value of a Brand's Perceived Globalness and Localness. In Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara. 2017
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of a Brand’s Perceived Globalness and Localness. 2017. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Micevski M, Sichtmann C, Artner S. The Role of the Cultural Match of Customer and Employee for the Service Satisfaction of Immigrants. In Proceedings of the 46th European Marketing Academy Conference. Groningen. 2017
2016
Sichtmann C, Benoit S, Hartmann J. Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 2016
Benoit (née Moeller) S, Bilstein N, Hogreve J, Sichtmann C. Explaining Social Exchanges in Information-Based Online Communities (IBOCs). Journal of Service Management. 2016;27(4):460-480. doi: 10.1108/JOSM-09-2015-0287
Benoit S, Hogreve J, Sichtmann C, Bilstein N. Member Participation in Commerce-Based Online Communities. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 2016
Sichtmann C, Diamantopoulos A. Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. 2016. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Showing entries 21 - 30 out of 72
Dr. Maria Gabriela Montanari
Showing entries 1 - 4 out of 4
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011
Showing entries 1 - 4 out of 4
Dr. Ilona Szőcs
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility. New York: Routledge. 2023. p. 108-125
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
2021
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
2020
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020