Publications
Univ.-Prof. DDr. Adamantios Diamantopoulos
Showing entries 1 - 10 out of 212
2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Diamantopoulos A, Schlegelmilch B, Halkias G. Taking the Fear out of Data Analysis. 2 ed. Cheltenham: Edward Elgar Publishing, 2023.
2022
Diamantopoulos A, Davvetas V, Sichtmann C, C. S. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2022 Oct 20.
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. Epub 2021 Sep 2. doi: 10.1111/1467-8551.12545
Diamantopoulos A, Matarazzo M. Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification. International Marketing Review. 2022 May 3.
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Prof. Dr. Christina Sichtmann
Showing entries 31 - 40 out of 72
2016
Sichtmann C, Patak P. Service Encounters with Immigrant Customers - A Qualitative Study. In Hauptfeld-Göllner P, editor, MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen. Graz: Leykam Buchverlag. 2016. p. 107-121
Sichtmann C, Patak P. Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. In Proceedings of the 44th Annual Conference of the Academy of Marketing Science. 2016
2015
Davvetas V, Sichtmann C, Diamantopoulos A. The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing. 2015 Dec;32(4):431-434. doi: 10.1016/j.ijresmar.2015.05.004
Fließ S, Johnston W, Sichtmann C. Business Buying Behavior. In Kleinaltenkamp M, Plinke W, Wilkinson I, Geiger I, editors, Fundamentals of Business-to-Business Marketing: Mastering Business Markets . Wiesbaden: Springer International Publishing AG . 2015. p. 171-226 doi: 10.1007/978-3-319-12463-6_4
Davvetas V, Sichtmann C, Diamantopoulos A. Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. In Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World. 2015
Sichtmann C, von Selasinsky M. Internationalization of Product-Related Services: The Role of Relationship Marketing. In Fließ S, Haase M, Jacob F, Ehret M, editors, Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship. Wiesbaden: Springer Gabler. 2015. p. 355-368 doi: 10.1007/978-3-658-07448-7_20
2014
Ortlieb R, Sieben B, Sichtmann C. Assigning Migrants to Customer Contact Jobs: A Context-Specific Exploration of the Business Case for Diversity. Review of Managerial Science. 2014;8(2):249-273. Epub 2013 May 28. doi: 10.1007/s11846-013-0106-4
Sichtmann C, Davvetas V, Diamantopoulos A. Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers’ Willingness to Pay”. In Proceedings of the American Marketing Association Winter Educators’ Conference. Orlando. 2014
2013
Sichtmann C, Diamantopoulos A. Consumer Responses to ‘global’ and ‘local’ Brand Designations: An Experimental Investigation. In Proceedings Annual Conference of the European Marketing Academy. 2013
Sichtmann C, Diamantopoulos A. The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin-Extension Fit on Brand Extension Success. Journal of the Academy of Marketing Science. 2013;41(5):567-585. Epub 2013 Oct 11. doi: 10.1007/s11747-013-0328-7
Showing entries 31 - 40 out of 72
Dr. Maria Gabriela Montanari
Showing entries 1 - 4 out of 4
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. Epub 2021 Jun 16. doi: 10.1016/j.jbusres.2021.07.011
Showing entries 1 - 4 out of 4
Dr. Ilona Szőcs
2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz. SpringerGabler. 2023. p. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility. New York: Routledge. 2023. p. 108-125
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
2021
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In Markovic S, Sancha C, Lindgreen A, editors, Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. p. 79-93 doi: https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
2020
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. In Szkudlarek B, Romani L, Caprar DV, Osland JS, editors, The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020