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Chair of International Marketing
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Chair of International Marketing
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University of Vienna
Faculty of Business, Economics and Statistics
Department of Marketing and International Business
Chair of International Marketing
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STUDIES
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Explicit and Implicit Country Stereotypes of Consumers
Navigating Brand Preference through Consumers' Stereotypes
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Adamantios Diamantopoulos
Launtina Ibraimi
Christina Sichtmann
Maria Gabriela Montanari
Ilona Szőcs
Antonia von Terzi
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