Bachelor Courses in Winter Semester 2021/22

 

 


ABWL Marketing II - Group 1

Prerequisites

Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester. 

A special note for all exchange students: 
The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 10th, 2021.

 

Course Objectives

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketingservices marketingbusiness-to-business markets, marketing implementation and control, and ethical marketing.

Facts about the Course

Important Dates

Lectures: Wednesdays, 15:00-16:30, digital

Start: 06.10.2021

Exception: Thu, 09.12.2021, 15:00-16:30, digital

Mid-Term Exam: Fri, 26.11.2021, 10:00, HS 1 & HS 14

Final Exam: Wed, 26.01.2022, 15:15, HS 1 & HS 14


ABWL Marketing II - Group 2

Prerequisites

Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester. 

A special note for all exchange students: 
The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 10th, 2021.

 

Course Objectives

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketingservices marketingbusiness-to-business markets, marketing implementation and control, and ethical marketing.

Facts about the Course

Important Dates

Lectures: Thursdays, 15:00-16:30, digital

Start: 07.10.2021

Mid-Term Exam: Fri, 26.11.2021, 10:00, HS 1 & HS 14

Final Exam: Wed (!), 26.01.2022, 15:15, HS 1 & HS 14


Einführung in das wissenschaftliche Arbeiten

Prerequisites for the exam

For BW/IBW bachelor students:
The STEOP Phase has to be successfully completed.

 

Course Objectives

Ziel des Moduls ist es Studierende zu befähigen, betriebswirtschaftliche Problemstellungen mittels der im Bachelorstudium erlernten Methoden und Konzepte eigenständig zu lösen.
Ziel der Lehrveranstaltung „Einführung in das wissenschaftliche Arbeiten“ ist, die zur Bearbeitung einer Bachelorarbeit notwendigen methodischen Skills zu vermitteln.
Spezifische Lernziele der Vorlesung sind:

  • Kennenlernen wissenschaftstheoretischer Grundlagen;
  • Befähigung zur Findung adäquater Themen und wissenschaftlicher Fragestellungen für Bachelorarbeiten;
  • Befähigung zur Recherche, Bewertung und Verarbeitung betriebswirtschaftlicher wissenschaftlicher Literatur;
  • Entwicklung von Verständnis für die methodische Vielfalt in der betriebswirtschaftlichen Forschung;
  • Kennenlernen der Grundregeln der Argumentation und des wissenschaftlichen Schreibens;
  • Anregung zur kritischen Auseinandersetzung mit der eigenen Arbeit.

Facts about the Course

Important Dates

Lectures:

  • Tuesday, 05.10.2021, 13:15-14:45, digital
  • Tuesday, 12.10.2021, 13:15-14:45, digital
  • Tuesday, 19.10.2021, 13:15-14:45, digital
  • Tuesday, 09.11.2021, 13:15-14:45, digital
  • Tuesday, 16.11.2021, 13:15-14:45, digital



Exam Dates:

  1. Tuesday, 23.11.2021, 13:30, digital
  2. tba
  3. tba