Course Textbooks: Student Websites
- ABWL Marketing I: Jobber & Ellis-Chadwick (2019): Principles and Practice of Marketing 9th
- ABWL Marketing II: Jobber & Ellis-Chadwick (2019): Principles and Practice of Marketing 9th
- International Marketing Management 1: Hollensen S. (2016): Global Marketing ‐ A Decision‐Oriented Approach, 7th
- International Marketing Management 2: Hollensen S. (2016): Global Marketing ‐ A Decision‐Oriented Approach, 7th
