• International Marketing Classic Articles
• International Marketing Research & Data Analysis References
• Special Readings:
  • International Marketing Environment
  • Globalisation
  • International Marketing Research
  • Customer and Competitor Analysis
  • Market Selection and Entry Strategies / Internationalisation
  • International Product and Pricing Strategies 
  • International Distribution and Communication Strategies
  • Organisation and Control of International Marketing Operations 

To Top

Backhaus, K.; Erichson, B.; Plinke, W. and Weiber, R. (2006): Multivariate Analysemethoden, 11th Edition, Springer.

Bauer, E. (2002): Internationale Marketingforschung, 3. Auflage, Oldenburg.

Birn, R. J. (ed.) (2002): The Handbook of International Market Research Techniques, 2^nd Edition, Kogan Page.

Denzin, N.K. and Lincoln, Y.S. (2005): Handbook of Qualitative Research, 3rd Edition, Sage.

Diamantopoulos, A. and Schlegelmilch, B.B. (2002): Taking the Fear out of Data Analysis, 3rd Edition, South-Western.

Hair, J.F.Jr.; Anderson, R.E.; Tatham, R.L. and Black, W.C. (1998): Multivariate Data Analysis, 5th Editon, Prentice-Hall International.

Hardy, M. and Bryman, A. (eds) (2004): Handbook of Data Analysis, Sage.

Herrmann, A., Homburg, C. and Klarmann C. (2008): Handbuch Marktforschung, 3rd Edition, Gabler.

Kumar, U. (2000): International Marketing Research, Prentice-Hall.

Marschan-Piekkari, R. and Welch, C. (2004): Handbook of Qualitative Research Methods for International Business, Edward Elgar.

Miles, M.B. and Huberman, A.M. (1994): Qualitative Data Analysis: An Expanded Sourcebook, 2nd Edition, Sage.

Miller, D.C. and Salkind, N.J. (2002): Handbook of Research Design & Social Measurement, 6th Edition, Sage.

Neelankavil, J.P. (2007): International Business Research, M.E. Sharpe.

Punnett, B.J. and Shenkar, O. (2007): Handbook for International Management Research, 2nd Edition, the University of Michigan Press.

Schmidt, M. J. and Hollensen, S. (2006): Marketing Research: An International Approach, Prentice Hall.

Sharma, S. (1996): Applied Multivariate Techniques, John Wiley & Sons.

Simmet-Blomberg, H. (1998): Interkulturelle Marktforschung im Europäischen Transformationsprozess, Schäffer-Poeschel.

Usunier, J.-C. (1998): International & Cross-Cultural Management Research, Sage.

van de Vijver, F. and Leung, K. (1997): Methods and Data Analysis for Cross-Cultural Research, Sage.

To Top

Bartels, R. (1968), "Are Domestic Markets and International Markets Dissimilar?", Journal of Marketing, Vol. 32, pp.56-61.

Boddewyn, J.J. and Brewer, T.L. (1994), "International Business Political Behaviour: New Theoretical Directions", Academy of Management Review, Vol. 19, No. 1, pp. 119-143.

Clark, T. (1990), "International Marketing and National Character: A Review and Proposal for an Integrative Theory", Journal of Marketing, Vol. 54, No. 4, pp. 66-79.

Dalgic, T. and Heijblom, R. (1996), "International Marketing Blunders Revisited - Some Lessons for Managers", Journal of International Marketing, Vol. 4, No. 1, pp. 81-91.

Fugate, D.L. and Zimmerman, A. (1996), "Global Services Marketing: A Review of Structural Barriers, Regulatory Limitations and Marketing Responses", Journal of Professional Services Marketing, Vol. 13, No. 2, pp. 33-58.

Hall, E.T. (1960), "The Silent Language in Overseas Business", Harvard Business Review, Vol. 38, May-June, pp. 87-96.

Hall, E.T. (1973), The Silent Language, Doubleday, Garden City, New York.

Hall, E.T. (1976), Beyond Culture, Anchor Press, Garden City, New York.

Harvey, J.T. "The International Monetary System and Exchange Rate Determination: 1945 to Present", Journal of Economic Issues, Vol. 29, June, pp. 493-502.

Helmy, B.H. (1994), "Components of Culture: Nature, Interconnections, and Relevance to the Decisions on the Organization Structure", Management Science, Vol. 40, No. 1, pp. 14-27.

Hoecklin, L. (1995), Managing Cultural Differences: Strategies for Competitive Advantage, Addison-Wesley, Wokingham.

Hofstede, G. (1980), Culture's Consequences: International Differences in Work-Related Values, Sage, London.

Hofstede, G. (1991), Cultures and Organizations: Software of the Mind, McGraw-Hill, London.

Hofstede, G. (1994), "Management Scientists are Human", Management Science, Vol. 40, January, pp. 4-13.

Hofstede, G. and Bond, M.H. (1988), "The Confucius Connection: From Cultural Roots to Economic Growth", Organizational Dynamics, Vol. 16, Spring, pp. 4-21.

Holden, N. (1996), The Clash of Civilizations and the Remaking of World Order, Simon & Schuster, New York.

Iyer, G.R. (1997), "Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis", Journal of International Business Studies, Vol. 28, No. 3, pp. 531-561.

Jain, S.C. (1989), "Standardization of International Marketing Strategy: Some Research Hypotheses", Journal of Marketing, Vol. 53 (January), pp. 70-79.

Jain, S.C. (1996), "Problems in International Protection of Intellectual Property Rights", Journal of International Marketing, Vol. 4, No. 1, pp. 9-32.

Keillor, B.D., Hult, G.T.M., Erffmeyer, R.C. and Babakus, E. (1996), "NATID: The Development and Application of a National Identity Measure for Use in International Marketing", Journal of International Marketing, Vol. 4, No. 2, pp. 57-73.

Knight, G. ((1995), "International Marketing Blunders by American Firms in Japan - Some Lessons for Management", Journal of International Marketing, Vol. 3, No. 4, pp. 107-129.

Kotler, P., Jatusripitak, S. and Maesincee, S. (1997), The Marketing of Nations, Free Press, New York.

Lee, J.E. (1966), "Cultural Analysis in Overseas Operations", Harvard Business Review, Vol. 44, March-April, pp. 106-114.

Miller, K.D. and Reuter, J.J. (1998), "Firm Strategy and Economic Exposure to Foreign Exchange Rate Movements", Journal of International Business Studies, Vol. 29, No. 3, pp. 493-513.

Millington, A. and Bayliss, B. (1996), "Corporate Integration and Market Liberalization in the EU", European Management Journal, Vol. 14, No. 2, April, pp.139-150.

Papadopoulos, N. (1992), "Trade Blocs and Marketing: Antecedents, Trends, and Implications", Journal of Global Marketing, Vol. 53, No. 3, pp. 1-29.

Park, H. (2001), "Cultural Impact on Internet Connectivity and Its Implications", Journal of Euromarketing, Vol. 10, No. 3, pp. 5-22.

Parker, P.M. (1997), Cross-Cultural Statistical Encyclopedia of the World, Vols. 1-4, Greenwood Press, Westport, CT.

Porter, M. and Stern, S. (1999), The Challenge to America’s Prosperity: Findings from the Innovation Index, US Council on Competitiveness, Washington, DC.

Porter, M.E. (1990), The Competitive Advantage of Nations, Macmillan, New York.

Ricks, D.A. (1983), Big Business Blunders: Mistakes in Multinational Marketing, Irwin, Homewood, IL.

Ricks, D.A. (1993), Blunders in International Business, Blackwell, Cambridge, MA.

Shenkar, O. (2001), "Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences", Journal of International Business Studies, Vol. 32, No. 3, pp. 519-535.

Steenkamp, J.-B.E.M. (2001), "The Role of National Culture in International Marketing Research", International Marketing Review, Vol. 18, No. 1, pp. 30-44.

Terpstra, V. and David, K. (1991), The Cultural Environment of International Business, Southwestern, Cincinnati, OH.

Triandis, H. (1989), "The Self and Social Behavior in Differing Cultural Contexts", Psychological Review, Vol. 96, No. 3, pp. 506-520.

Tse, D.K., Lee, K.-H., Vertinsky, I. and Wehrung, D.A. (1988), "Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing", Journal of Marketing, Vol. 52 (October), pp. 81-95.

Zugelder, M.T., Flaherty, T.B. and Johnson, J.P. (2000), "Legal Issues Associated with International Internet Marketing", International Marketing Review, Vol. 17, No. 3, pp. 253-271.

To Top

Agarwal, R. (1987), "The Strategic Challenge of the Evolving Global Economy", Business Horizons, Vol. 65, July-August, pp. 38-44.

Barber, B.R. (1995), Jihad vs. McWorld: How Globalisation and Tribalism are Reshaping the World, Ballantine Books, NY.

Barker, A.T. and Aydin, N. (1991), "Implications of Standardization in Global Markets", Journal of International Consumer Marketing, Vol. 3, No. 4, pp. 15-34.

Bartlett, C.A. and Ghoshal, S. (1989), Managing Across Borders, Harvard Business School Press, Boston.

Bartlett, C.A. and Ghoshal, S. (1992), "What is a Global Manager?", Harvard Business Review, Vol. 70, September-October, pp. 124-132.

Belli, P. (1991), "Globalizing the Rest of the World", Harvard Business Review, Vol. 69, July-August, pp. 50-55.

Cheron, E.J., Padgett, T.C. and Woods, W.A. (1987), "A Method for Cross-Cultural Comparisons for Global Strategies", Journal of Global Marketing, Vol. 1, No. 1/2, pp. 31-51.

Czinkota, M.R. and Ronkainen, I.A. (1992), "Global Marketing 2000: A Marketing Survival Guide", Marketing Management, Vol. 1, Winter, pp. 37-45.

Czinkota, M.R., Ronkainen, I.A. and Tarrant, J. (1995), The Global Marketing Imperative, NTC Books, Chicago.

Dicken, P. (1992), Global Shift: The Internationalization of Economic Activity, 2nd edition, Guildford Press, New York.

Douglas, S.P. and Craig, C.S. (1996), "Global Portfolio Planning and Market Interconnectedness", Journal of International Marketing, Vol. 4, No. 1, pp.93-110.

Douglas, S.P. and Craig, C.S. (1999), "Viewpoint - Competing in the Next Millennium: Challenges Facing International Marketers", International Marketing Review, Vol. 16, No. 2, pp. 99-107.

Douglas, S.P. and Wind, Y. (1987), "The Myth of Globalization", Columbia Journal of World Business, Vol. 22, No. 4, pp. 19-29.

Firat, A.F. (1997), "Globalization of Fragmentation - A Framework for Understanding Contemporary Global Markets", Journal of International Marketing, Vol. 5, No. 2, pp. 77-86.

Fleenor, D. (1993), "The Coming and Going of Global Corporation", Columbia Journal of World Business, Vol. 28, Winter, pp. 6-16.

Hassan, S.S. and Blackwell, R.D. (1994), Global Marketing: Perspectives and Cases, Dryden, Orlando, FL.

Jain, S.C. (1989), "Standardization of International Marketing Strategy: Some Research Hypotheses", Journal of Marketing, Vol. 53 (January), pp. 70-79.

Jeannet, J.-P. (2000), Managing with a Global Mindset, Pitman, London.

Kashani, K. (1989), "Beware the Pitfalls of Global Marketing", Harvard Business Review, Vol. 67, September-October, pp. 91-98.

Knight, G. (2000), "Entrepreneurship and Marketing Strategy: The SME Under Globalization", Journal of International Marketing, Vol. 8, No. 2, pp. 12-32.

Leong, S.M. and Tan, C.T. (1993), "Managing Across Borders: An Empirical Test of the Bartlett and Ghoshal [1989] Organizational Typology", Journal of International Business Studies, Vol. 24, No. 3, pp. 449-464.

Levitt, T. (1983), "The Globalization of Markets", Harvard Business Review, Vol. 61, May-June, pp. 92-102.

Makhija, M.V., Kim, K. and Williamson, S.D. (1997), "Measuring Globalization of Industries Using a National Industry Approach: Empirical Evidence Across Five Countries Over Time", Journal of International Business Studies, Vol. 28, No.4, pp. 679- 710.

O'Donnell, S. and Jeong, I., (2000), "Marketing Standardization Within Global Industries: An Empirical Study of Performance Implications", International Marketing Review, Vol. 17, No. 1, pp. 19-33.

Ohmae, K. (1989), "Managing in a Borderless World", Harvard Business Review, Vol. 67, May-June, pp. 152-161.

Ohmae, K. (1990), The Borderless World, Harper & Row, New York.

Ohmae, K. (1995), The End of the Nation State, The Free Press, New York.

Ohmae, K. (ed) (1995), The Evolving Global Economy, Harvard Business School Press, Boston.

Porter, M. and Stern, S. (1999), The Challenge to America’s Prosperity: Findings from the Innovation Index, US Council on Competitiveness, Washington, DC.

Porter, M.E. (1990), The Competitive Advantage of Nations, Macmillan, New York.

Rugman, A.M. (2001), "The Myth of Global Strategy", International Marketing Review, Vol. 7, No. 2, pp. 11-14.

Samiee, S. and Roth, K. (1992), "The Influence of Global Marketing Standardization on Performance", Journal of Marketing, Vol. 56, No. 2 (April), pp. 1-17.

Sheth, J.N. (2001), "From International to Integrated Marketing", Journal of Business Research, Vol. 51, No. 1, pp. 5-9.

Sheth, J.N. and Parvatiyar, A. (2001), "The Antecedents and Consequences of Integrated Global Marketing", International Marketing Review, Vol. 18, No. 1, pp. 16-29.

Solberg, C.A. (1997), "A Framework for Analysis of Strategy Development in Globalizing Markets", Journal of International Marketing, Vol. 5, No. 1, pp. 9-30.

Szymanski, D.M., Bharadwaj, S.G. and Varadarajan, P.R. (1993), "Standardization Versus Adaptation of International Marketing Strategy: An Empirical Investigation", Journal of Marketing, Vol. 57 (October), pp. 1-17.

Triandis, H. (1989), "The Self and Social Behavior in Differing Cultural Contexts", Psychological Review, Vol. 96, No. 3, pp. 506-520.

Yip, G. (1992), Total Global Strategy, Prentice Hall, Englewood Cliffs, NJ.

To Top

Albaum, G.S., Evangelista, F. and Medina, N. (1998), "Role of Response Behavior Theory in Survey Research: A Cross-National Study", Journal of Business Research, Vol. 42, No. 2, pp. 115-125.

Baim, J. (1991), "Response Rates: A Multinational Perspective", Marketing & Research Today, Vol. 19, No. 2, pp. 114-119.

Barker, A.T. and Kaciak, E. (1992), "An Examination of the Equivalence of Four Measurement Scales in Cross-Cultural Research", Journal of International Consumer Marketing, Vol. 4, No. 3, pp. 77-93.

Berry, J. (1969), "On Cross-Cultural Comparability", International Journal of Psychology, Vol. 4, No. 2, pp. 119-128.

Bhalla, G. and Lin, L. (1987), "Cross-Cultural Marketing Research: A Discussion of Equivalence Issues and Measurement Strategies", Psychology & Marketing, Vol. 4, No. 4, pp. 275-285.

Cavusgil, S.T. and Das, A. (1997), "Methodological Issues in Empirical Cross-Cultural Research: A Survey of the Management Literature and a Framework", Management International Review, Vol. 37, No. 1, pp. 71-96.

Childs, R. (1996), "Buying International Research", Journal of the Market Research Society, Vol. 38, No. 1, pp. 63-66.

Choudhry, Y.A. (1986), "Pitfalls in International Marketing Research: Are You Speaking French Like a Spanish Cow?", Akron Business and Economic Review, Vol. 17, No. 4, pp. 18-28.

Craig, C.S. and Douglas, S.P. (2001), "Conducting International Marketing Research in the Twenty-First Century", International Marketing Review, Vol. 18, No. 1, pp. 80-90.

Davis, H.L., Douglas, S.P. and Silk, A.J. (1981), "Measuring Unreliability: A Hidden Threat to Cross-National Marketing Research?", Journal of Marketing (Spring), pp. 98-108.

Diamantopoulos, A. and Schlegelmilch, B.B. (1990), "Export Marketing Research in Practice: A Comparison of Users and Non-Users", Journal of Marketing Management, Vol. 6, No. 3, pp. 257-273.

Diamantopoulos, A. and Souchon, A.L. (1999), "Measuring Export Information Use: Scale Development and Validation", Journal of Business Research, Vol. 46, No. 1, pp. 1-14.

Douglas, S.P. and Craig, C.S. (1984), "Establishing Equivalence in Comparative Consumer Research", in Kaynak, E. and Savitt, R. (eds), Comparative Marketing Systems, Praeger, New York, pp. 93-113.

Douglas, S.P. and Craig, C.S. (1997), "The Changing Dynamic of Consumer Behavior: Implications for Cross-Cultural Research", International Journal of Research in Marketing, Vol. 14, No. 4, pp. 379-395.

Fahy, J. (1998), "Improving Response Rates in Cross-Cultural Mail Surveys", Industrial Marketing Management, Vol. 27, pp. 459-467.

Green, R. and White, P.D. (1976), "Methodological Considerations in Cross-National Consumer Research", Journal of International Business Studies (Fall), pp. 81-87.

Grunert, K.G., Grunert, S.C. and Beatty, S.E. (1989), "Cross-Cultural Research on Consumer Values", Marketing & Research Today (February), pp. 30-39.

Hadjimarcou, J., (1998), "Global Perspectives in Cross-Cultural and Cross-National Consumer Research", Journal of the Academy of Marketing Science, Vol. 26, No. 2, pp. 159-160.

Hart, S., Webb, J.R. and Jones, M.V. (1994), "Export Marketing Research and the Effect of Export Experience in Industrial SMEs", International Marketing Review, Vol. 11, No. 6, pp. 4-22.

Hibbert, E. (1993), "Researching International Markets - How Can We Ensure Validity of Results?", Marketing & Research Today (November), pp. 222-228.

Hines, A.M. (1993), "Linking Qualitative and Quantitative Methods in Cross-Cultural Survey Research: Techniques from Cognitive Science", American Journal of Community Psychology, Vol. 21, No. 6, pp. 729-746.

Hui, C.H. and Triandis, H.C. (1985), "Measurement in Cross-Cultural Psychology: A Review and Comparison of Strategies", Journal of Cross-Cultural Psychology, Vol. 2, pp. 131-153.

Hult, G.T.M. and Ferrell, O.C. (1997), "A Global Learning Organization Structure and Market Information Processing", Journal of Business Research, Vol. 40, No. 2, pp. 155-166.

Johansson, J. and Nonaka, I. (1987), "Market Research the Japanese Way", Harvard Business Review, Vol. 65, May-June, pp. 16-22.

Lenartowicz, T. and Roth, K. (1999), "A Framework for Cultural Assessment", Journal of International Business Studies, Vol. 30, No. 4, pp. 781-798.

Lim, J., Sharkey, W. and Kim, K. (1996), "Competitive Environmental Scanning and Export Involvement: An Initial Enquiry", International Marketing Review, Vol. 13, No. 1, pp. 65-79.

Malhotra, N.K. (1991), "Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research", Journal of Global Marketing, Vol. 4, No. 2, pp. 63-92.

Malhotra, N.K., Agarwal, J. and Peterson, M. (1996), "Methodological Issues in Cross-Cultural Marketing Research - A State-of-the Art Review", International Marketing Review, Vol. 13, No. 5, pp. 7-43.

Malhotra, N.K., Peterson, M. and Kleiser, S.B. (1999), "Marketing Research: A State-of-the Art Review and Directions for the Twenty-First Century", Journal of the Academy of Marketing Science, Vol. 27, No. 2, pp. 160-183.

Mayer, C.S. (1978), "Multinational Marketing Research: The Magnifying Glass of Methodological Problems", European Research, Vol. 6, pp. 77-83.

McKie, A. (1996), "International Research in a Relative World", Journal of the Market Research Society, Vol. 38, No. 1, pp. 7-12.

Mintu, A.T., Calantone, R.J. and Gassenheimer, J.B. (1993), "International Mail Surveys: Some Guidelines for Marketing Researchers", Journal of International Consumer Marketing, Vol. 5, No. 1, pp. 69-83.

Mintu, A.T., Calantone, R.J. and Gassenheimer, J.B. (1994),"Toward Improving Cross-Cultural Research: Extending Churchill's Research Paradigm", Journal of International Consumer Marketing, Vol. 7, No. 2, pp. 5-23.

Mullen, M.R. (1995), "Diagnosing Measurement Equivalence in Cross-National Research", Journal of International Business Studies, Vol. 26, No. 3, pp. 573-596.

Nasif, E.G., Al-Daeaj, H., Ebrahimi, B. and Thibodeaux, M. (1991), "Methodological Problems in Cross-Cultural Research: An Updated Review", Management International Review, Vol. 31, No. 1, pp. 79-91.

Nath, R. (1968), "A Methodological Review of Cross-Cultural Management Research", International Social Science Journal, Vol. 20, No. 1, pp. 35-61.

Parameswaran, R. and A. Yaprak (1987), "A Cross-National Comparison of Consumer Research Measures", Journal of International Business Studies (Spring), pp. 35-50.

Poortinga, Y.H. (1989), "Equivalence in Cross-Cultural Data: An Overview of Basic Issues", International Journal of Psychology, Vol. 24, pp. 737-756.

Przeworski, A. and Teune, H. (1966), "Equivalence in Cross-National Research", Public Opinion Quarterly, Vol. 30 (Winter), pp. 551-568.

Samiee, S. and Athanassiou, N. (1998), "International Strategy Research: Cross-Cultural Methodology Implications", Journal of Business Research, Vol. 43, No. 2, pp. 79-96.

Samiee, S. and Jeong, I. (1994), "Cross-Cultural Research in Advertising: An Assessment of Methodologies", Journal of the Academy of Marketing Science, Vol. 22, No. 3, pp. 205-217.

Sanders, D. (1994), "Methodological Considerations in Comparative Cross-National Research", International Social Science Journal, Vol. 46, No. 4, pp. 513-521.

Schweizer, T (1978), "Data Quality and Data Quality Control in Cross-Cultural Studies", Behavior Science Research, Vol. 32, No. 2, pp. 125-150.

Sekaran, U. (1983), "Methodological and Theoretical Issues and Advancements in Cross-Cultural Research", Journal of International Business Studies, Vol. 14 (Fall), pp. 61-73.

Singh, J, (1995), "Measurement Issues in Cross-National Research", Journal of International Business Studies, Vol. 26, No. 3, pp. 597-619.

Sivakumar, K. and Nakata, C. (2001), "The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research", Journal of International Business Studies, Vol. 32, No. 3, pp. 555-574.

Sood, J. (1989), "Equivalent Measurement in International Market Research: Is It Really a Problem?", Journal of International Consumer Marketing, Vol. 2, No. 2, pp. 25-41.

Souchon, A.L. and Diamantopoulos, A. (1996), "A Conceptual Framework of Export Marketing Information Use: Key Issues and Research Propositions", Journal of International Marketing, Vol. 4, No. 3, pp. 49-71.

Souchon, A.L. and Diamantopoulos, A. (1999), "Export Information Acquisition Modes: Measure Development and Validation", International Marketing Review, Vol. 16, No. 2, pp. 143-168.

Steenkamp, J.-B. and Baumgartner (1998), "Assessing Measurement Invariance in Cross-National Consumer Research" Journal of Consumer Research, Vol. 25, No. 1, pp. 78-90.

Triandis, H.C. and Berry, J.W. (eds) (1980), Handbook of Cross-Cultural Psychology: Methodology, Allyn & Bacon, Boston.

Van de Vijver, F. and Leung, K. (1997), Methods and Data Analysis for Cross-Cultural Research, Sage Publications, London.

Van de Vijver, F. and Poortinga, Y.H. (1982), "Cross-Cultural Generalisation and Universality", Journal of Cross-Cultural Research, Vol. 13, pp. 387-408.

Van de Vijver, F. and Tanzer, N.K. (1997), "Bias and Equivalence in Cross-Cultural Assessment: An Overview", European Review of Applied Psychology, Vol. 47, No. 4, pp. 263-279.

Van Raaij, E.F. (1978), "Cross-Cultural Research Methodology as a Case of Construct Validity" in Hunt, M.K. (ed), Advances in Consumer Research, Association for Consumer Research, Ann Arbor, Vol. 5, pp. 693-701.

Verhage, B.J., Yavas, U. and Green, R.T. (1990), "Perceived Risk: A Cross-Cultural Phenomenon", International Journal of Research in Marketing, Vol. 7, pp. 297-303.

Webster, L.L. (1966), "Comparability in Multi-Country Surveys", Journal of Advertising Research, Vol. 6 (December), pp. 14-18.

Winklhofer, H. and Diamantopoulos, A. (1996), "First Insights into Export Sales Forecasting Practice: A Qualitative Study", International Marketing Review, Vol. 13, No. 4, pp. 52-81.

Winter, L.G. and Prohaska, C.R. (1983), "Methodological Problems in the Comparative Analysis of International Marketing Systems", Journal of the Academy of Marketing Science, Vol. 11, No. 4, pp. 417-432.

Wood, V.R. and Robertson, K.R. (2000), "Evaluating International Markets: The Importance of Information by Industry, by Country of Destination, and by Type of Export Transaction", International Marketing Review, Vol. 17, No. 1, pp. 34-55.

Zhang, L. and Dadzie, K.D. (1994), "Validation of Measurement Models in Global Marketing Research: An Empirical Illustration", Journal of Global Marketing, Vol. 7, No. 4, pp. 83-103.

To Top

Agarwal, S. and Sikri, S. (1996), "Country Image: Consumer Evaluation of Product Category Extensions", International Marketing Review, Vol. 13, No. 4, pp. 23-39.

Balabanis, G., Diamantopoulos, A., Mueller, R.D. and Melewar, T.C. (2001), "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies", Journal of International Business Studies, Vol. 32, No. 1, pp. 157-175.

Bartels, F.L. (2000), "International Competition and Global Co-Operation", Journal of Euromarketing, Vol. 9, No. 2, pp. 85-97.

Buckley, P.J., Pass, C.L. and Prescott, K. (1988), "Measures of International Competitiveness: A Critical Survey", Journal of Marketing Management, Vol. 4, No. 2, pp. 175-200.

Cadogan, J.W., Diamantopoulos, A. and Pahud de Mortanges, C. (1999), "A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation", Journal of International Business Studies, Vol. 30, No. 4, pp. 689-707.

Cadogan, J.W., Paul, N.J., Salminen, R.T., Puumalainen, K. and Sundqvist, S. (2001), "Key Antecedents to "Export" Market-Oriented Behaviours: A Cross-National Empirical Examination", International Journal of Research in Marketing, Vol. 18, No. 3, pp. 261-282.

Craig, C.S. and Douglas, S.P. (2000), "Configural Advantage in Global Markets", Journal of International Marketing", Vol. 8, No. 1, pp. 6-26.

Dana, L.P., Etemad, H. and Wright, R. (2000), "The Global Reach of Symbiotic Networks", Journal of Euromarketing, Vol. 9, No. 2, pp. 1-16.

Diamantopoulos, A., Schlegelmilch, B.B. and Du Preez, J.P. (1995), "Lessons for Pan-European Marketing?", International Marketing Review, Vol. 12, No. 2, pp. 38-52.

Hassan, S.S. and Katsanis, L.P. (1991), "Identification of Global Consumer Segments: A Behavioral Framework", Journal of International Consumer Marketing, Vol. 3, No. 2, pp. 11-28.

Helsen, K., Jedidi, K. and DeSarbo, W.S. (1993), "A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns", Journal of Marketing, Vol. 57, October, pp. 60-71.

Hofstede, F., Steenkamp, J.-B. E.M. and Wedel, M. (1999), "International Market Segmentation Based on Consumer-Product Relations", Journal of Marketing Research, Vol. 36, No. 1 (February), pp. 1-17.

Kale, S. (1995), "Grouping Euroconsumers: A Culture-Based Clustering Approach", Journal of International Marketing, Vol. 3, No. 3, pp. 35-48.

Kropp, F., Jones, M., Rose, G., Shoham, A., Florenthal, B. and Cho, B. (1999), "Group Identities: A Cross-Cultural Comparison of Values and Group Influences", Journal of Euromarketing, Vol. 8, No. 1/2, pp. 117-131.

Leal, R.P. and Powers, T.L. (1997), "A Taxonomy of Countries Based on Inventive Activity", International Marketing Review, Vol. 14, No. 6, pp. 445-460.

Liefeld, J.P., Wall, M. and Heslop, L.A. (1999), "Cross Cultural Comparison Consumer Information Processing Styles", Journal of Euromarketing, Vol. 8, No. 1/2, pp. 29-43.

Luna, D. and Gupta, S.F. (2001), "An Integrative Framework for Cross-Cultural Consumer Behavior", International Marketing Review, Vol. 18, No. 1, pp. 45-69.

Netemeyer, R.G., Durvasula, S. and Lichenstein, D.R. (1991), "A Cross-National Assessment of the Reliability and Validity of the CETSCALE", Journal of Marketing Research, Vol. 28 (August), pp. 320-327.

Murray, J,Y. (2001), "Strategic Alliance-Based Global Sourcing Strategy for Competitive Advantage: A Conceptual Framework and Research Propositions", Journal of International Marketing, Vol. 9, No. 4, pp. 30-58.

Park, S.H. (1996), "The Interfirm Collaboration in Global Competition", Multinational Business Review, Vol. 4, No. 1, pp. 94-106.

Peterson, M. and Malhotra, N. (2000),"Country Segmentation Based on Objective Quality-of-Life Measures", International Marketing Review, Vol. 17, No. 1, pp. 56-73.

Peterson, R.A. and Jolibert, A.J. (1995), "A Meta-Analysis of Country-of-Origin Effects", Journal of International Business Studies, Vol. 26, No. 4, pp. 883-900.

Porter, M.E. (ed) (1986), Competition in Global Industries, Harvard Business School Press, Cambridge, Mass.

Samli, A.C., Browning, J.M. and Busbia, C. (1998), "The Status of Global Sourcing as a Critical Tool of Strategic Planning: Opportunistic Versus Strategic Dichotomy", Journal of Business Research, Vol. 43, No. 3, pp. 177-187.

Shimp, T.A. and Sharma, S. (1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE", Journal of Marketing Research, Vol. 24 (August), pp. 280-289.

Söllner, A. and Rese, M. (2001), "Market Segmentation and the Structure of Competition: Applicability of the Strategic Group Concept for an Improved Market Segmentation on Industrial Markets", Journal of Business Research, Vol. 51, No. 1, pp. 25-36.

Steenkamp, J.-B. E.M., Hofstede, F. and Wedel, M. (1999), "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness", Journal of Marketing, Vol. 63, No. 2 (April), pp. 55-69.

Thorelli, H.B. and Glowacka, A.E. (1995), "Willingness of American Industrial Buyers to Source Internationally", Journal of Business Research, Vol. 32, No. 1, pp. 21-30.

Walters, P.G.P. (1997), "Global Market Segmentation: Methodologies and Challenges", Journal of Marketing Management, Vol. 13, No. 1-3, pp. 165-177

Watson, J.J. and Wright, K. (2000), "Consumer Ethnocentrism and Attitudes Toward Domestic and Foreign Products", European Journal of Marketing, Vol. 34, No. 9/10, pp. 1149-1166.

Wind, Y. and Douglas, S.P. (1972), "International Market Segmentation", European Journal of Marketing, Vol. 16, No. 1, pp. 17-25.

Yavas, U., Verhage, B.J. and Green, R.T. (1992), "Global Consumer Segmentation versus Local Market Orientation: Empirical Findings", Management International Review, Vol. 32, No. 3, pp. 265-272.

To Top

Ajami, R.A. and Khambata, D. (1991), "Global Strategic Alliances: The New Transnationals", Journal of Global Marketing, Vol. 52, No. 1/2, pp. 55-69.

Alexandra, N. and Myers, H. (2000), "The Retail Internationalisation Process", International Marketing Review, Vol. 17, No. 4/5, pp. 334-353.

Andersen, O. (1993), "On the Internationalization Process of Firms: A Critical Analysis", Journal of International Business Studies, Vol. 24, No. 2, pp. 209-231.

Bennett, R. (1997), "Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses", International Marketing Review, Vol. 14, No. 5, pp. 324-344.

Buckley, P. and Casson, M. (1998), "Analyzing Foreign Market Entry Strategies: Extending the Internationalization Approach", Journal of International Business Studies, Vol. 29, No. 3, pp. 539-562.

Buckley, P.J. and Ghauri, P., eds. (1994), The Internationalization of the Firm: A Reader, Dryden, London.

Cavusgil, S.T. (1998), "International Partnering - A Systematic Framework for Collaborating with Foreign Business Partners", Journal of International Marketing, Vol. 6, No. 1, pp. 91-107.

Conway, T. and Swift, J.S. (2000), "International Relationship Marketing: The Importance of Psychic Distance", European Journal of Marketing, Vol. 34, No. 11/12, pp. 1391-1413.

Dow, D. (2000), "A Note on Psychological Distance and Export Market Selection", Journal of International Marketing, Vol. 8, No. 1, pp. 51-64.

Driscoll, A.M. and Paliwoda, S.J. (1997), "Dimensionalizing International Market Entry Mode Choice", Journal of Marketing Management, Vol. 13, No. 1-3, pp. 57-87.

Ekeledo, I., Sivakumar, K. (1998), "Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective", Journal of the Academy of Marketing Science, Vol. 26, No. 4, pp. 274-292.

Evans, J. Treadgold, A. and Mavondo, F.T. (2000), "Psychic Distance and the Performance of International Retailers: A Suggested Theoretical Framework", International Marketing Review, Vol. 17, No. 4/5, pp. 373-391.

Gannon, M. (1993), "Towards a Composite Theory of Foreign Market Entry Mode Choice: The Role of Marketing Strategy Variables", Journal of Strategic Marketing, Vol. 1, No. 1, pp. 41-54.

Gillespie, K. and Teegan, H.J. (1996), "Market Liberalization and International Alliance Formation", Columbia Journal of World Business, Vol. 31, Winter, pp. 40-54.

Hamill, J. (1997), "The Internet and International Marketing", International Marketing Review, Vol. 14, No. 5, pp. 300-323.

Hamill, J. and Gregory, K. (1997), "Internet Marketing in the Internationalisation of UK SMEs", Journal of Marketing Management, Vol. 13, No. 1-3, pp. 9-28.

Johanson, J. and Vahlne, J.-E. (1977), "The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments", Journal of International Business Studies, Vol. 8, No. 1, pp. 23-32.

Johanson, J. and Vahlne, J.-E. (1990), "The Mechanism of Internationalization", International Marketing Review", Vol. 74, pp. 11-24.

Leonidou, L.C. (1995), "Empirical Research on Export Barriers: Review, Assessment, and Synthesis", Journal of International Marketing, Vol. 3, No. 1, pp. 29-43.

Leonidou, L.C. and Katiskeas, C.S. (1996), "The Export Development Process: An Integrative Review of Empirical Models", Journal of International Business Studies, Vol. 27, No. 3, pp. 517-551.

Leonidou, L.C., Katsikeas, C.S. and Piercy, N.F. (1998), "Identifying Managerial Influences on Exporting: Past Research and Future Directions", Journal of International Marketing, Vol. 6, No. 2, pp. 74-102.

O'Grady, S. and Lane, H.W. (1996), "The Psychic Distance Paradox", Journal of International Business Studies, Vol. 27, No. 2, pp. 309-333.

Oviatt, B.M. and McDougall, P.P. (1994), "Toward a Theory of International New Ventures", Journal of International Business Studies, Vol. 25, No. 1, pp. 45-64.

Pan, Y., Li, S. and Tse, D.K. (1999), "The Impact of Order and Mode of Market Entry on Profitability and Market Share", Journal of International Business Studies, Vol. 30, No. 1, pp. 81-104.

Russow, L.C. and Okoroafo, S.C. (1996), "On the Way Towards Developing a Global Screening Model", International Marketing Review, Vol. 13, No. 1, pp. 46-64.

Samiee, S. (1998), "Exporting and the Internet: A Conceptual Perspective", International Marketing Review, Vol. 15, No. 5, pp. 413-426.

Samli, A.C., Kaynak, E. and Sharif, H. (1996), "Developing Strong International Corporate Alliances: Strategic Implications", Journal of Euromarketing, Vol. 4, No. 3/4, pp. 23-36.

Simmonds, K. (1999), "International Marketing - Avoiding the Seven Deadly Traps", Journal of International Marketing, Vol. 7, No. 2, pp. 51-62.

Stöttinger, B. and Schlegelmilch, B.B. (1998), "Explaining Export Development Through Psychic Distance: Enlightening or Elusive?", International Marketing Review, Vol. 15, No. 5, pp. 357-372.

Sullivan, D. (1994), "Measuring the Degree of Internationalization of a Firm", Journal of International Business Studies, Vol. 25, No. 2, pp. 325-342.

Welch, L.S. and Luostarinen, R.K. (1993), "Inward-Outward Connections in Internationalization", Journal of International Marketing, Vol. 1, No. 1, pp. 44-56.

Welch, L.S. and Luostarinen, R.K. (1988), "Internationalization: Evolution of a Concept", Journal of General Management, Vol. 14, No. 2, pp. 36-64.

Varadarajan, P.R. and Cunningham, M.H. (1995), "Strategic Alliances: A Synthesis of Conceptual Foundations", Journal of the Academy of Marketing Science, Vol. 23, No. 4, pp. 282-296.

To Top

Alden, D.L., Steenkamp, J.-B. E.M. and Batra, R. (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture", Journal of Marketing, Vol. 63, No. 1, pp. 75-87.

Cavusgil, S.T. (1996), "Pricing for Global Markets", Columbia Journal of World Business, Vol. 31, No. 4, Winter, pp. 66-78.

Clark, T., Kotabe, M. and Rajaratuam, D. (1999), "Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions", Journal of International Business Studies, Vol. 30, No. 2, pp. 249-268.

Coskun, S.A. and Laurence, J. (1994), "Pricing Practices of American Multinational Firms: Standardisation vs Localisation Dichotomy", Journal of Global Marketing, Vol. 8, No. 2, pp. 51-

Du Preez, J.P., Diamantopoulos, A. and Schlegelmilch. B.B. (1994), "Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison", Journal of International Marketing, Vol. 2, No. 1, pp. 7-28.

Kaikati, J.G. (2000), "The Advent of the Euro: Challenges and Opportunities for Marketers", Journal of Euromarketing, Vol. 9, No. 3, pp. 67-88.

Kassaye, W.W. (1990), "Using Haggling in the Marketing of Goods Internationally", Vol. 3, No. 1, pp. 85-100.

Keegan, W.J. (1969), "Multinational Product Planning: Strategic Alternatives", Journal of Marketing, Vol. 33, January, pp. 58-62.

Keillor, B.D., Hausknecht, D.R. and Parker, R.S. (2001), "Thinking Global, Acting Local: An Attribute Approach to Product Strategy", Journal of Euromarketing, Vol. 10, No. 2, pp.27-48.

Mathur, I. (1982), "Managing Foreign Exchange Risk Profitability", Columbia Journal of World Business, Vol. 17, Winter, pp. 23-30.

Moore, C.M., Fernie, J. and Burt, S. (2000), "Brands Without Boundaries: The Internationalisation of the Designer Retailer's Brand", European Journal of Marketing, Vol. 34, No. 8, pp. 919-937.

Myers, M.B. and Harvey, M. (2001), "The Value of Pricing Control in Export Channels: A Governance Perspective, Journal of International Marketing, Vol. 9, No. 4, pp. 1-29.

Nakata, C. and Sivakumar, K. (1996), "National Culture and New Product Development: An Integrative Review", Journal of Marketing, Vol. 60, No. 1, pp. 61-72.

Roth, M.S. (1995), "The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies", Journal of Marketing Research, Vol. 32 (May), pp. 163-175.

Samiee, S. and Anckar, P. (1998), "Currency Choice in Industrial Pricing: A Cross-National Evaluation", Journal of Marketing, Vol. 62, No. 3, pp. 112-127.

Schultz, C.J. and Saporito, B. (1996), "Protecting Intellectual Property: Strategies and Recommendations to Deter Counterfeiting and Brand Piracy in Global Markets", Columbia Journal of World Business, Vol. 31, Spring, pp. 19-27.

Shimp, T.A., Samiee, S. and Madden, T.J. (1993), "Countries and their Products: A Cognitive Structure Perspective", Journal of the Academy of Marketing Science, Vol. 21, No. 4, pp. 323-330.

Song, M.X. and Parry, M.E. (1997), "A Cross-National Comparative Study of New Product Development Processes: Japan and the United States", Journal of Marketing, Vol. 61, No. 2, pp. 1-18.

Stöttinger, B. (2001), "Strategic Export Pricing: A Long and Winding Road", Journal of International Marketing, Vol. 9, No. 1, pp. 40-63.

Theodosiou, M. and Katsikeas, C.S. (2001), "Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations, Journal of International Marketing, Vol. 9, No. 3, pp. 1-18.

Vernon, R. (1966), "International Investment and International Trade in the Product Life Cycle", Quarterly Journal of Economics, Vol. 80, May, pp. 190-207.

Vernon, R. (1979), "The Product Life Cycle in a New International Environment", Oxford Bulletin of Economics and Statistics, Vol. 14, November, pp. 255-267.

Vertinsky, I. (2000), "Product and Process Certification: Systems, Regulations and International Marketing Strategies", International Marketing Review, Vol. 17, No. 3, pp. 231-252.

To Top

Alden, D.L., Hoyer, W.D. and Lee, C. (1993), "Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis", Journal of Marketing, Vol. 57, No. 2, pp. 64-75.

Alden, D., Steenkamp, J. and Batra, R. (1999), "Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture", Journal of Marketing, Vol. 63, January, pp. 75-87.

Anderson, E. and Coughlan, A.T. (1987), "International Market Entry and Expansion via Independent or Integrated Channels of Distribution", Journal of Marketing, Vol. 51, No. 1, pp. 71-82.

Aulakh, P.S. and Kotabe, M.(1997), "Antecedents and Performance Implications of Channel Integration in Foreign Markets", Journal of International Business Studies, Vol. 28, No. 1, pp. 145-175.

Bello, D.C. and Lohtia, R. (1995), "Export Channel Design: The Use of Foreign Distributors and Agents", Journal of the Academy of Marketing Science, Vol. 23, No. 2, pp. 83-93.

Campbell, N.C.G., Graham, J.L., Jolibert, A. and Meissner, H.G. (1988), "Marketing Negotiations in France, Germany, the United Kingdom, and the United States", Journal of Marketing, Vol. 52, No. 2, pp. 49-62.

Gillespie, K. and McBride, J.B. (1996), "Smuggling in Emerging Markets: Global Implications", Columbia Journal of World Business, Vol. 31, Winter, pp. 40-54.

Harris, G. (1994), "International Advertising Standardization: What Do the Multinationals Actually Standardize?", Journal of International Marketing, Vol. 2, No. 4, pp. 13-30.

Javalgi, R. and Ramsey, R. (2001), "Strategic Issues of E-Commerce as an Alternative Global Distribution System", International Marketing Review, Vol. 18, No. 4, pp. 376-391.

Klein, S. (1991), "Selection of International Marketing Channels", Journal of Global Marketing, Vol. 4, No. 4, pp. 21-37.

Laroche, M., Kirpalani, V.H., Pons, F. and Zhou, L. (2001), "A Model of Advertising Standardization in Multinational Corporations", Journal of International Business Studies, Vol. 32, No. 2, pp. 249-266.

Onkovisit, S. and Shaw, J. (1999), "Standardized International Advertising: Some Research Issues and Implications", Journal of Advertising Research, Nov-Dec, pp. 19-24, pp. 25-35.

Papavassiliou, N. and Stathakopoulos, V. (1997), "Standardization Versus Adaptation of International Advertising Strategies: Towards a Framework", European Journal of Marketing, Vol. 31, No. 7, pp. 504-527.

Reynolds, N. and Simintiras, A. (2000), "Towards an Understanding of the Role of Cross-Cultural Equivalence in International Personal Selling", Journal of Marketing Management, Vol. 16, No. 8, pp. 829-851.

Rosenbloom, B. and Larsen, T.L. (1991), "International Channels of Distribution and the Role of Comparative Marketing Analysis", Journal of Global Marketing, Vol. 4, No. 4, pp. 39-54.

Shao, A.T., Shao, L.P. and Shao, D.H. (1992), "Are Global Markets with Standardized Advertising Campaigns Feasible?", Journal of International Consumer Marketing, Vol. 4, No. 3, pp. 5-16.

Simintiras, A.C. and Thomas, A.H. (1998), "Cross-Cultural Sales Negotiations: A Literature Review and Research Propositions", International Marketing Review, Vol. 15, No. 1, pp. 10-28.

Whitelock, J. and Rey, J.-C. (1998), "Cross-Cultural Advertising in Europe: An Empirical Survey of Television Advertising in France and the UK", International Marketing Review, Vol. 15, No. 4, pp. 257-276.

Zandpour, F. and Harich, K.R. (1996), "Think and Feel Country Clusters: A New Approach to International Advertising Standardization", International Journal of Advertising, Vol. 15, pp. 325-344.

Zhang, Y. and Neelankavil, J.P. (1997), "The Influence of Culture on Advertising Effectiveness in China and the USA: A Cross-Cultural Study", European Journal of Marketing, Vol. 31, pp. 134-149.

To Top

To Top