Master Courses in Winter Semester 2020/21

Please note that all courses are taught in English. 

Yellow = Minor & Major course | Blue = Major course | Red = Prerequisite for other courses 


Data Analysis for Marketing Decisions (DAMD)

Prerequisites

Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

 

Course Objectives

Sound knowledge of statistics and data analysis is an essential requirement for marketing research and managerial decision-making – more than one would expect! The present course discusses (a) key concepts of statistics and statistical inference (e.g., NHST, Type I and II error, confidence intervals) and (b) different methods of data analysis (e.g., t-test, χtest, ANOVA, regression analysis) in a series of lectures that combine theory, illustrative examples, and hands-on exercises. Although IBM SPSS software is used in the context of DAMD, the course is not a tutorial on the SPSS software package. Rather it focuses on the logic, the implementation, and the interpretation of statistical data analysis in general. Students who successfully complete DAMD will be equipped with the ability to effectively carry out data analysis projects in their later academic and professional career.

Facts about the Course

Important Dates

Lectures: Fridays, 11:30-13:00, online

Start: 02.10.2020

Exams:

  • Mid-Term: Thursday, 05.11.2020, 11:30, online
  • Final Exam: Friday, 08.01.2021, 11:30, online

International Marketing Management 1 (IMM 1) - Group 1 & Group 2

Prerequisites

Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

 

Course Objectives

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Facts about the Course

Important Dates

Lectures: Thursdays, 09:45-11:15, online

Start: 01.10.2020

Presentations Group 1:

  • Wed, 09.12.2020, 08:30-14:45, online
  • Thu, 10.12.2020, 08:30-14:45, online

Presentations Group 2:

  • Thu, 10.12.2020, 08:30-14:45, online
  • Fri, 11.12.2020, 08:30-14:45, online

Exams:

  • Mid-Term: tba
  • Final: Wed(!), 16.12.2020, 15:00-16:30,
    HS 1 & HS 13

Submission of team assignments: tba


International Marketing Research 1 (IMR 1)

Required Literature

Available on Moodle.

 

Prerequisites

Exchange students must have successfully completed at a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

 

Course Objectives

The course seeks to introduce core concepts and techniques associated with the design and execution of international marketing research projects. It focuses particularly on data collection issues in an international context and the challenges facing researchers when collecting international marketing research data. Students gain hands-on experience by conducting a research project.

Facts about the Course

Important Dates

Lectures: Mondays, 09:45-11:15, online

Start: 05.10.2020

Final Exam: tba (online)


International Marketing Simulation (IMS)

Prerequisites

Completion of the course International Marketing Management (IMM1) is highly recommended.

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

 

Course Objectives

The objective of this strategy simulation course is to develop hands-on skills of how to make international marketing decisions. Emphasis is put on the computer simulation game Country Manager which focuses on the managerial issues arising when companies plan and execute market entry into new countries. This exercise allows students to experience the challenges pertaining to corresponding decisions by playing the role of a responsible manager for a major consumer products company. Students have to decide on the countries to enter, the mode of entry, the segments to target, and every aspect of the marketing mix (price, promotion, place and product) and will get immediate feedback on the consequences of their actions. After completion of the course, participants should have gained a broad appreciation of critical decisions in international marketing, thus complementing the knowledge gained from the International Marketing Management 1 course.

Facts about the Course

Important Dates

Lectures: 

  • Wed, 07.10.2020, 13:15-14:45, online
  • Wed, 14.10.2020, 13:15-14:45, online
  • Wed, 21.10.2020, 09:45-14:45, online
  • Wed, 28.10.2020, 09:45-14:45, online
  • Wed, 04.11.2020, 09:45-14:45, online
  • Wed, 18.11.2020, 09:45-14:45, online

Seminar International Marketing

Required Literature

Available on Moodle.

 

Prerequisites

This course is only offered for advanced Master students. 
Exchange students must have successfully completed at least one international marketing course at master level at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

Facts about the Course

Important Dates

1st session:

Mon, 05.10.2020, 15:30-16:30, HS 8

Presentations: 

  • Tue, 01.12.2020, 15:00-18:15, HS 8
  • Wed, 02.12.2020, 15:00-21:30, HS 8
  • Thu, 03.12.2020, 15:00-21:30, HS 9
  • Fri, 04.12.2020, 15:00-20:00, HS 9

Submission of written reports: tba


Conversatorium for Master Candidates

Prerequisites

This course is offered for students writing their Master Thesis. 

Facts about the Course

Important Dates

1st session: Mon, 12.10.2020, 15:00-16:30, HS 7

Presentations: tba