Elective Module: Marketing and International Marketing

Course offer Marketing Minor + Major

Type of CourseCourseECTS
Building Block 1Marketing Research4
Building Block 2Consumer Behavior4
Foundations of Marketing

Data Analysis for Marketing Decisions

4

Special Topics in Marketing

Kommunikation 1 +2

International Marketing Management 1 +2

Marketing for a Better World 1 + 2

B2B Marketing

4 + 4

4 + 4

4 + 4

4

Applied Topics in Marketing

Luxury Marketing 1+2

Innovation + Marketing 1 +2

Dramaturgie A + B

4 + 4

4 + 4

4 + 4

Seminar4

Part 1 must always be completed before Part 2.

 

Preliminary list of equivalents to the curriculum for the Master’s degree in Business Administration

The following table shows a preliminary version of the equivalence list of courses published by the end of September of the Master's Degree in Business Administration (Version 2016) (UA 066 915) and, alternatively, courses to be taken from 01.10.2022 onwards:

Marketing and International Marketing I

Courses of the Master's degree in Business Administration (Version 2016) (UA 066 915)ECTSAlternative courses to be completed in the Master's degree in Business Administration (Version 2016) (UA 066 915)   ECTS

KU Marktforschung (pi) or

KU International Marketing Research 1 (pi)
4Building Blocks of Marketing 1:
KU Marketing Research (pi)
4
KU Konsumentenverhalten (pi)4

Building Blocks of Marketing 2:

KU Consumer Behavior (pi)
4
 

KU International Marketing Management (pi)

or

KU Marketing Kommunikation 1 (pi)

or

KU International Marketing Simulation (pi)
or

KU Shopper Marketing (pi)
or

UE Marketing Dramaturgie A (pi)

or

UE Marketing Dramaturgie B (pi)

 

 

 

12

 

 

 

Special Topics in Marketing, KU (pi)

or

Applied Topics in Marketing, KU (pi)

 

 

12

 

Contacts: Judith Ladenstein and Launtina Ibraimi

 

Marketing and International Marketing II

KU Data Analysis for Marketing Decisions (pi)4VO Foundations of Marketing (npi)4
 

KU Marketing Kommunikation 2 (pi)
or

KU Marktforschung 2 (pi)
or

KU International Marketing Research 2 (pi)

or

KU Topics in International Marketing (pi)

 
12

Special Topics in Marketing, KU (pi )

or

Applied Topics in Marketing, KU (pi)
12

SE Marketing (pi)
or

SE International Marketing (pi)
4SE Marketing Seminar4