Elective Module: Marketing and International Marketing
Course offer Marketing Minor + Major
| Type of Course | Course | ECTS |
| Building Block 1 | Marketing Research | 4 |
| Building Block 2 | Consumer Behavior | 4 |
| Foundations of Marketing | Data Analysis for Marketing Decisions | 4 |
| Special Topics in Marketing | Kommunikation 1 +2 International Marketing Management 1 +2 Responsible Marketing 1 + 2 B2B Marketing | 4 + 4 4 + 4 4 + 4 4 |
| Applied Topics in Marketing | Luxury Marketing 1+2 Innovation + Marketing 1 +2 Dramaturgie A + B | 4 + 4 4 + 4 4 + 4 |
| Seminar | 4 |
Part 1 must always be completed before Part 2.
Preliminary list of equivalents to the curriculum for the Master’s degree in Business Administration
The following table shows a preliminary version of the equivalence list of courses published by the end of September of the Master's Degree in Business Administration (Version 2016) (UA 066 915) and, alternatively, courses to be taken from 01.10.2022 onwards:
Marketing and International Marketing I
| Courses of the Master's degree in Business Administration (Version 2016) (UA 066 915) | ECTS | Alternative courses to be completed in the Master's degree in Business Administration (Version 2016) (UA 066 915) | ECTS | |
|---|---|---|---|---|
| KU Marktforschung (pi) or KU International Marketing Research 1 (pi) | 4 | Building Blocks of Marketing 1: KU Marketing Research (pi) | 4 | |
| KU Konsumentenverhalten (pi) | 4 | Building Blocks of Marketing 2: KU Consumer Behavior (pi) | 4 | |
|
12 |
Special Topics in Marketing, KU (pi) or Applied Topics in Marketing, KU (pi) |
12 |
Contacts: Judith Ladenstein and Launtina Ibraimi
Marketing and International Marketing II
| KU Data Analysis for Marketing Decisions (pi) | 4 | VO Foundations of Marketing (npi) | 4 | |
| 12 | Special Topics in Marketing, KU (pi ) or Applied Topics in Marketing, KU (pi) | 12 | |
| SE Marketing (pi) | 4 | SE Marketing Seminar | 4 |